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With the evolution of the information age to the innovation age,
the speed of change is faster than ever – and will continue
to increase – compounding the rate of competitive challenges
beyond current thinking. Most of today’s resources and business
books focus on the outcomes of others’ successes; however,
what continues to be lacking is a mindset and system to maintain
and drive sustainable competitive advantage without spending
additional money or resources.
What if you were presented with a substantial resource you already
have but are not aware of? What if you could significantly
leverage a small percentage of your current people as untapped
fountains of innovation and competitive advantage but lack the
conducive environment and proper management tools to do so? Industry
leaders are seeking a sustainable system for generating innovative
ideas and bottom-line competitive advantages without having to
acquire new talent or smaller, more innovative companies.
Cyndi Laurin, PhD (Author of “Catch! and Founder of Guide
to Greatness, LLC) and Craig Morningstar (President of Synergy Business
Associates – a holding company) have created a new business
resource called Rudolph People, LLC to assist companies in discovering,
developing and maintaining sustainable competitive advantage from
a progressive and innovative perspective. You will not find these
highly effective business models or concepts from other authors,
consultants, or training programs! With two forthcoming books in
the pipeline, Cyndi and Craig have hit the ground running with speaking
engagements, consulting, and a non-traditional educational component
to be rolled out in 2008.
What is a Rudolph, you ask?
Historically, people with “out-of-the-box” thinking have
been labeled Corporate Entrepreneurs, Change Agents, Intrapreneurs,
Mavericks, Square Pegs, or Renegades...among other names. In 1939,
Robert May published the beloved Christmas tale titled, "Rudolph,
the Red Nose Reindeer" as an assignment from his employer, Montgomery
Ward. What most do not know is that Rudolph's challenges, unique
talents, and successes mimicked May's own life and parallel many
of today's highly creative thinkers. May's intention was to create
a character with unique talents who was somewhat of an outcast and
who, in the end, rises above his challenges and is transformed by
the process.
Alas, these highly creative and passionate contributors to an organization – whom
often do not fit well by nature of their unique, involuntary thinking
styles – are Rudolph People™. While we believe everyone
has Rudolph thinking in some area of their lives, a small percentage
utilize their talents in the business arena. Encompassing a small
percentage of every corporate population, their contribution is grossly
untapped as a result of traditional hierarchical design and prevalent
management styles. Rudolphs connect the organizational dots and processes
that others often do not see. They are highly charged by their work
but can be perceived as a threat or a problem by those around them.
As a result, many Rudolphs have colorful career paths which significantly
underutilize their heightened thinking about business processes.
Every organization houses this substantial resource but most lack
a succinct system for identifying, fostering, and managing this talent
to achieve sustainable competitive advantage. The Rudolph People™ System is designed to elevate awareness at all levels of an organization
by creating a system to collect the greatest opportunities for sustainable
competitive advantages and driving these opportunities through the
execution phase. Based on decades of research and experience – as
well as the development of several progressive, new business models – our
team-based presentations address distinct areas of your organization’s
competitive advantage and the creation of a system to move far beyond
what your competitors are doing.
Please contact coordinator, Lyn Weyman-Witt, at Lyn@guidetogreatness.com, RudolphPeople@att.net,
or by telephone at 480-659-3307 for information on availability,
pricing, and other services.
Sincerely,
Cyndi Laurin and Craig Morningstar
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