With the evolution of the information age to the innovation age, the speed of change is faster than ever – and will continue to increase – compounding the rate of competitive challenges beyond current thinking. Most of today’s resources and business books focus on the outcomes of others’ successes; however, what continues to be lacking is a mindset and system to maintain and drive sustainable competitive advantage without spending additional money or resources.

What if you were presented with a substantial resource you already have but are not aware of? What if you could significantly leverage a small percentage of your current people as untapped fountains of innovation and competitive advantage but lack the conducive environment and proper management tools to do so? Industry leaders are seeking a sustainable system for generating innovative ideas and bottom-line competitive advantages without having to acquire new talent or smaller, more innovative companies.

Cyndi Laurin, PhD (Author of “Catch! and Founder of Guide to Greatness, LLC) and Craig Morningstar (President of Synergy Business Associates – a holding company) have created a new business resource within Guide to Greatness, LLC to assist companies in discovering, developing and maintaining sustainable competitive advantage from a progressive and innovative perspective. You will not find these highly effective business models or concepts from other authors, consultants, or training programs! With three forthcoming books in the pipeline, Cyndi and Craig have hit the ground running with speaking engagements, consulting, and a non-traditional educational component.

What is a Rudolph, you ask?

Historically, people with “out-of-the-box” thinking have been labeled Corporate Entrepreneurs, Change Agents, Intrapreneurs, Mavericks, Square Pegs, or Renegades...among other names. In 1939, Robert May published the beloved Christmas tale titled, "Rudolph, the Red Nose Reindeer" as an assignment from his employer, Montgomery Ward. What most do not know is that Rudolph's challenges, unique talents, and successes mimicked May's own life and parallel many of today's highly creative thinkers. Laurin and Morningstar believe May's intention was to create a character with unique talents who was somewhat of an outcast and who, in the end, rises above his challenges and is transformed by the process.

Alas, Laurin and Morningstar are calling these highly creative and passionate contributors to an organization – whom often do not fit well by nature of their unique, involuntary thinking styles –Rudolphs. While we believe everyone has Rudolph thinking in some area of their lives, a small percentage utilize their talents in the business arena. Encompassing a small percentage of every corporate population, their contribution is grossly untapped as a result of traditional hierarchical design and prevalent management styles. Rudolphs connect the organizational dots and processes that others often do not see. They are highly charged by their work but can be perceived as a threat or a problem by those around them. As a result, many Rudolphs have colorful career paths which significantly underutilize their heightened thinking about business processes.

Every organization houses this substantial resource but most lack a succinct system for identifying, fostering, and managing this talent to achieve sustainable competitive advantage. The Four Pillars of Organizational Greatness has been designed to elevate awareness at all levels of an organization by creating a system to collect the greatest opportunities for sustainable competitive advantages and driving these opportunities through the execution phase. Based on decades of research and experience – as well as the development of several progressive, new business models – our team-based presentations address distinct areas of your organization’s competitive advantage and the creation of a system to move far beyond what your competitors are doing.

Please contact coordinator, Lyn Weyman-Witt, at Lyn@guidetogreatness.com, or by telephone at 480-659-3307 for information on availability, pricing, and other services.