In this unusual combination of oral biography and business blueprint, Catch! profiles the World Famous Pike Place Fish Market in Seattle, Washington. Noted the “Most fun place to work in 2001” by CNN, World Famous Pike Place Fish earned the attention of businesses and media from all over the world.

Released in January 2004, Catch! quickly rose to #132 within two weeks on Amazon.com. Catch! is not a parable, and it is not written from an outsider’s perspective; it is based upon the real lives of the fishmongers, spoken in their own words through very personal stories of greatness. Cyndi Laurin spent nearly a year working side-by-side with the fishmongers at the market in Seattle, while continuing to teach at Cal Poly, San Luis Obispo, to uncover the underlying principles driving their financial and altruistic successes.

Catch! has sold over 60,000 copies, has been translated into thirteen languages, and was awarded the Independent Publisher’s Book of the Year for 2004 in the Business/Career Category.

Click here to listen to an interview with Cyndi Laurin and Pike Place Fishmonger, Anders Miller.

Catch! by Cyndi Crother, And the Crew of the World-Famous Pike Place Fish