SERVICES
Growth Alignment Navigator™
Make growth easier to lead, easier to scale, and harder to break.
OFFERS
Guide to Greatness®
You’ve built a business with real momentum, but now decisions take longer, roles blur, and the same fire drills keep repeating. You’re ready to get out of reactive mode — and run the business in a more intentional, stage-appropriate way.
Navigator is a structured, 12-month partnership that helps you see your business as one cohesive system and implement a stage-appropriate growth operating system. Your leadership team gains the ability to negotiate, align, decide, and implement your highest-level initiatives — all the way through to the frontline.
The result is the discipline and visibility you need so growth stops feeling heavier than it should.
A Predictable, Practical Blueprint
Navigator gives you a predictable, practical blueprint to clarify where you are, what’s breaking, and what needs to evolve next. You get a clear sequence for addressing foundational structure, workflows, culture, and performance.
A Platform That Makes Progress Visible
You’re not managing the business out of scattered spreadsheets and meetings. Capture strategy, key data, and track the work as it moves. See where initiatives are stuck, where capacity is overloaded, and where momentum is building—helping your leadership team make better decisions, faster.
A Partner Who Builds With You
You’re not left to “figure it out” between sessions. I roll up my sleeves with you—co‑creating assets that drive sustainable growth. When your business is green, I’m green. When it’s not, I’m troubleshooting alongside you—weekly in the first 12 weeks, then biweekly through the first year and beyond—so the work takes root and holds.
What Navigator Delivers For Your Business
Align Strategy, Data, & Daily Work
Tie your strategy directly to the data you track and the work people actually perform. You build dashboards and decision habits that show what matters, where you’re off course, and how to re‑focus effort quickly.
Build the Right Foundations First
Address the structural work that makes everything else easier: clarify roles, decision rights, and core processes so ownership is obvious and handoffs are clean. You stop relying on heroics and start relying on foundations that can sustain growth.
Redesign Workflows and the Customer Journey
Look at how work really flows and how your customer actually experiences the business. Simplify workflows, close gaps, and ensure that what you promise in your strategy is fully supported by how the work gets done.
Tie Culture to Daily Behaviors and Results
Move culture out of posters and into practice. Define the specific leadership behaviors, meeting norms, and frontline habits that reflect your values, then link them to individual, team, and organizational outcomes. People see how their daily decisions contribute to impact, not just activity.
FAQS
Guide to Greatness®
What makes Dr. Cyndi Laurin and Guide to Greatness® unique?
With over 25 years of experience, Dr. Laurin offers a data-driven, compassionate approach to helping businesses achieve sustainable growth and success. Her unique blend of authentic curiosity, academic expertise, and real-world experiences in the trenches sets her apart as a trusted advisor.
How can Dr. Laurin help my business grow?
Dr. Laurin specializes in identifying growth opportunities, developing strategic plans, and optimizing processes to help businesses scale efficiently. She works closely with your team to create a tailored roadmap for success.
What can I expect from working with Dr. Laurin?
When you work with Dr. Laurin, you can expect a dedicated partner who is invested and committed to your success. She provides ongoing support, regular progress updates, and actionable insights to help you achieve your goals.
What is Dr. Laurin's approach to consulting?
Dr. Laurin takes a collaborative, hands-on approach to consulting. She works alongside your team, providing expert guidance and support to help you navigate challenges and seize opportunities.
What is Dr. Laurin's experience with employee engagement?
Dr. Laurin has extensive experience in developing and implementing employee engagement strategies. She helps businesses create an intentional culture of engagement, leading to increased productivity, reduced turnover, and improved customer satisfaction.
How does Dr. Laurin stay current with industry trends?
Dr. Laurin is committed to continuous learning and stays at the forefront of industry trends. She regularly attends conferences, engages in research, and collaborates with other thought leaders to bring the latest insights to her clients.
What is the typical duration of Dr. Laurin's engagements?
The duration of Dr. Laurin’s engagements varies depending on the scope and complexity of the project. She works in 90-days sprints with new clients to develop a foundation to foster a culture of shared accountability. Most clients start with a 6-month working agreement followed with a customized timeline that aligns with their goals and resources.
Can Dr. Laurin help my business expand into new markets?
Yes, Dr. Laurin has experience helping businesses expand into new markets. She conducts market research, develops entry strategies, and guides businesses through the process of establishing a presence in new territories.