SERVICES
Growth Alignment Leadership Coaching™
Leadership growth that shows up in business performance — not just in self-awareness.
OFFERS
Guide to Greatness®
Growth Alignment Leadership Coaching™ helps executives and frontline leaders turn personal growth into clearer decisions, steadier execution, and measurable organizational impact.
You do not step away from your role to work on yourself. You work on yourself inside the real pressures, decisions, and relationships you lead every day—focusing on the shifts in thinking, behavior, and communication that will make the greatest difference for your team and business.
Lead With Stage Awareness
See your role through the lens of your organization’s current stage of growth. Learn to set appropriate expectations, make better decisions under pressure, and respond without overreacting or overcomplicating what is happening.
Create Steadier Execution
Strengthen how you set priorities, run meetings, and hold people accountable. Build simple leadership rhythms that keep your team focused and moving forward—without requiring you to personally push every initiative.
Deliver Visible Impact
Turn coaching insight into meaningful changes in how you lead and how your team performs. Tie development goals to observable business outcomes: clearer communication, fewer bottlenecks, stronger follow-through, and better results.
Leadership Capabilities That Strengthen the Business
Think Clearly & Decide Cleanly
Move conversations from circling to action. Learn to frame issues, use relevant data, facilitate better decisions, and help your team negotiate tradeoffs without getting stuck in unnecessary complexity.
Lead as a Value Creator
Shift attention from managing activity to creating meaningful value. Focus your own energy—and your team’s—on solving the problems that matter most to customers, stakeholders, and the business.
Turn Data Into Direction
Use data to see what is actually happening across individuals, teams, and the organization. Translate numbers into useful leadership conversations, clearer priorities, and earlier recognition of misalignment or strain.
Build the Next Layer of Leaders
Develop people who can think, decide, and execute without waiting for you. Create a leadership bench that can carry more responsibility as the business grows, changes, or prepares for transition.
FAQS
Guide to Greatness®
What makes Dr. Cyndi Laurin and Guide to Greatness® unique?
With over 25 years of experience, Dr. Laurin offers a data-driven, compassionate approach to helping businesses achieve sustainable growth and success. Her unique blend of authentic curiosity, academic expertise, and real-world experiences in the trenches sets her apart as a trusted advisor.
How can Dr. Laurin help my business grow?
Dr. Laurin specializes in identifying growth opportunities, developing strategic plans, and optimizing processes to help businesses scale efficiently. She works closely with your team to create a tailored roadmap for success.
What can I expect from working with Dr. Laurin?
When you work with Dr. Laurin, you can expect a dedicated partner who is invested and committed to your success. She provides ongoing support, regular progress updates, and actionable insights to help you achieve your goals.
What is Dr. Laurin's approach to consulting?
Dr. Laurin takes a collaborative, hands-on approach to consulting. She works alongside your team, providing expert guidance and support to help you navigate challenges and seize opportunities.
What is Dr. Laurin's experience with employee engagement?
Dr. Laurin has extensive experience in developing and implementing employee engagement strategies. She helps businesses create an intentional culture of engagement, leading to increased productivity, reduced turnover, and improved customer satisfaction.
How does Dr. Laurin stay current with industry trends?
Dr. Laurin is committed to continuous learning and stays at the forefront of industry trends. She regularly attends conferences, engages in research, and collaborates with other thought leaders to bring the latest insights to her clients.
What is the typical duration of Dr. Laurin's engagements?
The duration of Dr. Laurin’s engagements varies depending on the scope and complexity of the project. She works in 90-days sprints with new clients to develop a foundation to foster a culture of shared accountability. Most clients start with a 6-month working agreement followed with a customized timeline that aligns with their goals and resources.
Can Dr. Laurin help my business expand into new markets?
Yes, Dr. Laurin has experience helping businesses expand into new markets. She conducts market research, develops entry strategies, and guides businesses through the process of establishing a presence in new territories.