Privacy Policy

1. Overview
Your privacy is important to us. This Privacy Policy explains how Guide to Greatness® (the “Company,” “we,” “us,” or “our”), owned by Dr. Cyndi Laurin, collects, uses, and protects your information when you visit https://guidetogreatness.com and any related pages or subdomains (collectively, the “Site”). By accessing or using the Site, you agree to the practices described in this Privacy Policy.

2. Information we collect
We collect personal information that you voluntarily provide to us when you:
Fill out a contact or inquiry form

✔ Subscribe to our newsletter or mailing list
✔ Register for an event, webinar, or workshop
✔ Book a consultation or request services
✔ Download a resource or lead magnet
✔ Respond to a survey or provide feedback

This may include:

• Name and title
• Email address
• Phone number
• Company name and role
• Country, time zone, or other business details you choose to share
• Any additional information you submit in your message, form fields, or booking
notes

We also automatically collect limited non-personal data about how visitors use the Site,
which may include:
• IP address and approximate location
• Device and browser type
• Pages visited, time on page, and referring website
• Clicks, scrolling behavior, and similar usage data

This type of data is typically collected through cookies, pixels, and similar tracking technologies, and is primarily used in aggregate form for analytics and performance measurement.

3. How we use your information
We use the information we collect for purposes such as:
• Responding to your inquiries, questions, and requests
• Providing and delivering programs, services, and resources you request
• Sending newsletters, insights, and relevant updates when you opt in
• Sending administrative messages (such as confirmations, reminders, or service-
related notices)
• Improving the Site, our content, and the effectiveness of our services
• Analyzing usage trends to understand our audience and enhance user experience
• Managing our business operations, including record keeping and internal reporting
• Complying with legal obligations and protecting our rights, security, and property

We do not sell your personal information. We do not rent or trade your personal information to third parties for their independent marketing purposes.

4. Legal bases for processing (for visitors in the EU/EEA/UK)
If you are located in the European Economic Area, the United Kingdom, or a jurisdiction with similar requirements, we process your personal information under one or more of the following legal bases:
• Your consent (for example, when you subscribe to our email list)
• Performance of a contract (for example, when you engage us for consulting, coaching, or speaking services)
• Compliance with legal obligations
• Our legitimate interests, such as operating, improving, and promoting our
business, provided these do not override your rights and interests

5. Email marketing
If you choose to subscribe to our email list, we may send you:
• Insights, articles, and resources related to leadership, culture, and organizational growth
• Information about events, programs, and offerings
• Occasional promotional messages related to our services
You can unsubscribe at any time by clicking the “unsubscribe” link in any email or contacting us at cyndi@guidetogreatness.com.

6. Cookies and tracking technologies
We may use cookies, pixels, and similar technologies to:
• Remember your preferences and settings
• Measure and analyze traffic and performance
• Improve how our pages function and load
• Support marketing or retargeting campaigns, where applicable
You can usually disable or delete cookies through your browser settings. If you choose
to disable cookies, some features of the Site may not function as intended.
If we implement a cookie banner or preference tool, your choices there will control
certain categories of cookies, in addition to your browser settings.

7. Third-party tools and services
We may use trusted third-party service providers to support the Site and our business
operations, such as:
• Website hosting and security providers
• Analytics providers (such as Google Analytics or similar tools)
• Email marketing and automation platforms (such as Mailchimp, ConvertKit, or
similar)
• Scheduling tools (such as Calendly or similar)
• Payment processors (such as Stripe, PayPal, or similar), if you pay for services online
• Customer relationship management (CRM) or course/digital product platforms

These third parties may process limited personal data on our behalf to perform their
functions and are typically subject to their own privacy policies. We aim to work with
providers that use appropriate safeguards to protect your information.

8. Data retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including:
• As long as you remain subscribed to our email list or engaged with our services
• For as long as reasonably needed for business record keeping and to comply with
legal obligations
• For a reasonable period after the end of a client engagement or inquiry, in case
of follow-up, re-engagement, or legal requirements

We may anonymize or aggregate data so that it can no longer reasonably identify you, in which case we may use that information indefinitely without further notice.

9. Your rights and choices
Depending on your location, you may have the right to:
• Access the personal data we hold about you
• Request correction or update of your information
• Request deletion of your personal data, subject to legal and contractual limitations
• Object to or restrict certain types of processing
• Withdraw consent where processing is based on your consent
• Opt out of marketing communications at any time
To exercise these rights, please contact us at cyndi@guidetogreatness.com. We may need to verify your identity before fulfilling certain requests.

If you are located in the EU/EEA/UK and have concerns about how we handle your
data, you may also have the right to lodge a complaint with your local data protection
authority.

10. California and other regional privacy rights
If you are a resident of California or a jurisdiction with similar privacy regulations, you
may have additional rights regarding your personal information under applicable law.

These can include rights to know, access, delete, or limit certain uses of your information, subject to legal exceptions.

We do not “sell” your personal information as that term is defined under many state
privacy laws. If our practices change, we will update this Privacy Policy and provide
additional disclosures as required.

11. Data security
We use reasonable technical and organizational measures to help protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure.

We cannot guarantee the absolute security of your information.

12. International data transfers
Your information may be stored and processed in the United States and in other countries where our service providers are located. These locations may have different data-protection laws than your country of residence.

Where required by law, we implement appropriate safeguards to protect personal data transferred across borders.

13. Children’s privacy
The Site and our services are directed to adults and business professionals. We do not knowingly collect personal information from children under the age of 13 (or a higher
age where required by law). If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

14. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will revise the “Effective Date” at
the top of this page. We encourage you to review this page periodically to stay informed
about how we protect your information.

15. Contact us
If you have any questions, concerns, or requests regarding this Privacy Policy or our
data practices, please contact:
Guide to Greatness®
Attn: Cyndi Laurin, PhD
Queen Creek, Arizona, USA

+1 (480) 717-9612
cyndi@guidetogreatness.com
https://guidetogreatness.com