Discover Your Business's Stage - Guide to Greatness

About You and Your Organization

Email Address *

First name *

Last name *

Where is your organization currently more focused—growth or infrastructure? Infrastructure means the systems, structure, processes, and capacity that enable your organization to deliver consistently. *

Growth

Infrastructure

The 10 Growth Elements

The next 10 questions assess the core elements that must work together for growth to hold: priorities, adaptability, measures, leadership, culture, decision-making, communication, rewards, progress, and your Crisis Catalyst™.

For each question, select the statement that best reflects your organization’s current reality—not its aspirations.

Element 1: What is your main focus? Our #1 priority right now is… *

Proving our product or service

Efficiencies and workflow

Expanding into new markets or regions

Simplifying and integrating operations

Cross-functional innovation

Accelerating value creation to all stakeholders

Element 2: How do you respond to change? When things shift, we focus on... *

Market shifts and customer needs

Streamlining processes and reducing waste

New opportunities

Making systems and teams work better together

Building partnerships and cross-functional problem solving

Self-adjusting systems that proactively shift between growth and infrastructure

Element 3: What are your key success measures? What do you measure most? *

Revenue (cash in the bank)

Speed (operational efficiency)

Market share (shown as customer retention)

ROI (portrayed as waste reduction, team collaboration)

Innovation (which leads to stakeholder satisfaction)

Customer delight (thanks to true employee ownership)

Element 4: How do leaders lead? Our leaders lead by... *

The founders are doing it all - selling, making, deciding

Ensuring operations run smoothly

Enabling teams to make decisions and coordinate growth

Bringing teams together to unify systems and values

Encouraging collaborative innovations and building partnerships

Leadership is shared and seen from all roles

Element 5: What does your culture feel like? The day-to-day vibe at our company is... *

All-in family energy - everyone pitching in

More structured, defined roles, and a need for more rules

Teams have freedom but need to stay aligned

Everyone aligned around shared goals

Teams manage themselves with a good amount of cross-team work

Self-managed, purpose-driven and everyone contributes to their highest potential

Element 6: How are decisions made? Most decisions are made by... *

The founder or owner

Key leadership team

Shared between team input and leadership

Policies, protocols, and processes

Everyone contributing and aligning

Roles are fluid, and purpose and needs drive all decisions

Element 7: How does your team communicate? Our primary way of communicating is...

Direct, informal, and immediate: face-to-face, texts, quick calls

Structured but personal: email, scheduled meetings, project management tools

Coordinated across teams: functional team meetings, standardized email, digital workspace

Integrated and transparent: project-based meetings, company-wide platforms, level-based leadership meetings

Collaborative and participatory: cross-functional meetings, real-time collaborative tools, open forums

Dynamic, self-managed, purpose-driven: asynchronous video, live chat, regular feedback cycles

Element 8: How are people rewarded? Our people are rewarded and recognized with... *

Promises, equity, survival-based rewards

Structured compensation and advancement paths

Team/unit performance incentives

Profit sharing, company equity

Cross-functional team incentives

Self-directed compensation with peer-driven recognition woven into the fabric of daily work

Element 9: What drives progress? Real progress happens by... *

Entrepreneurial innovation

Process optimization

Local decision making and strategic expansion

Integrated systems and unified workflows

Cross-functional communication and synergy

Adaptive systems, ongoing feedback, and continuous learning

Element 10: What is your current Crisis Catalyst™? Which question best reflects what keeps you up at night? *

Can we bring in enough steady money to keep going?

Can we handle more work without things breaking down?

Are we consistent across departments, locations, or regions?

Have we simplified the complexities of greater growth?

Are teams integrating and innovating together?

Are we staying relevant and fresh? Do we have the data to tell us when to shift between growth and infrastructure?

Wrapping Up...

A few details will help us personalize your Growth Readiness Scorecard™ results.

What company do you work for? *

Which best describes your role? *

What industry best describes your organization? *

What is your organization’s approximate annual revenue? *

Stay connected with Guide to Greatness® (optional)

Yes, please send me business-growth insights and occasional updates from Guide to Greatness®. I understand I can unsubscribe at any time.

If you are human, leave this field blank.

Discover Your Business’s Stage

About You and Your Organization

The 10 Growth Elements

Wrapping Up...