TOOLS
Assessments
The Front Door to the Growth Alignment Ecosystem™
The best way to work with Guide to Greatness® is to start with insight. As we design keynotes, cohorts, or operating systems, we use two core assessments to see where your business is today and how your leaders are wired to perform. Think of these as your front door to the entire Growth Alignment ecosystem—not just tools, but the first step in making growth easier to run, easier to scale, and harder to break.
Growth Readiness Scorecard™
Your Starting Point for Organizational Growth
What It Is:
Developed by Dr. Cyndi Laurin, founder of Guide to Greatness, the Growth Readiness Scorecard is a focused 7–10 minute assessment that identifies your true stage of organizational maturity, shows how your organization spans across the six stages, and pinpoints your current Crisis Catalyst™—the signal that it’s time to evolve to the next level of growth and maturity.
Why it matters:
When you and your leadership team are operating across multiple stages at once, effort starts to feel misaligned, exhausting, and reactive. Your Scorecard results and Crisis Catalyst™ give you a shared, objective view of where you are now and the gate you need to walk through next—so you can focus your energy on the moves that truly unlock your next level of growth and maturity.
Core Values Index™ (CVI)
Your Starting Point for Individual & Team Wiring
What It Is:
Developed by Lynn Ellsworth Taylor, founder of Taylor Protocols, Inc., the Core Value Index is a fast, 97.7% reliable assessment that reveals your innate core values—how you are naturally wired to contribute, make decisions, and create value. It highlights the type of work that energizes you (and the work that quickly depletes you when the “gas tank” is small), so you can operate in your highest and best contribution.
Why It Matters:
Different roles contribute uniquely at each of the six stages of growth, and the Core Values Index™ helps you see that more clearly. When you combine CVI with the Growth Alignment Framework™, you can match people’s innate wiring to what each stage actually requires—whether that’s scrappy problem‑solving in Starting Up, cross‑functional integration in Pulling Together, or renewal and innovation in Staying Fresh. This ensures you are not just filling seats; you’re deliberately aligning talent to the specific maturity demands of your business.
FAQS
Guide to Greatness®
What makes Dr. Cyndi Laurin and Guide to Greatness® unique?
With over 25 years of experience, Dr. Laurin offers a data-driven, compassionate approach to helping businesses achieve sustainable growth and success. Her unique blend of authentic curiosity, academic expertise, and real-world experiences in the trenches sets her apart as a trusted advisor.
How can Dr. Laurin help my business grow?
Dr. Laurin specializes in identifying growth opportunities, developing strategic plans, and optimizing processes to help businesses scale efficiently. She works closely with your team to create a tailored roadmap for success.
What can I expect from working with Dr. Laurin?
When you work with Dr. Laurin, you can expect a dedicated partner who is invested and committed to your success. She provides ongoing support, regular progress updates, and actionable insights to help you achieve your goals.
What is Dr. Laurin's approach to consulting?
Dr. Laurin takes a collaborative, hands-on approach to consulting. She works alongside your team, providing expert guidance and support to help you navigate challenges and seize opportunities.
What is Dr. Laurin's experience with employee engagement?
Dr. Laurin has extensive experience in developing and implementing employee engagement strategies. She helps businesses create an intentional culture of engagement, leading to increased productivity, reduced turnover, and improved customer satisfaction.
How does Dr. Laurin stay current with industry trends?
Dr. Laurin is committed to continuous learning and stays at the forefront of industry trends. She regularly attends conferences, engages in research, and collaborates with other thought leaders to bring the latest insights to her clients.
What is the typical duration of Dr. Laurin's engagements?
The duration of Dr. Laurin’s engagements varies depending on the scope and complexity of the project. She works in 90-days sprints with new clients to develop a foundation to foster a culture of shared accountability. Most clients start with a 6-month working agreement followed with a customized timeline that aligns with their goals and resources.
Can Dr. Laurin help my business expand into new markets?
Yes, Dr. Laurin has experience helping businesses expand into new markets. She conducts market research, develops entry strategies, and guides businesses through the process of establishing a presence in new territories.