Transform Business Complexity 

into Profitable Growth

Master the Science of Sustainable Business Growth 
Where Confusion Becomes Clarity Accountability
Drives Action Performance Multiplies

Transform Business Complexity 

into Profitable Growth

Book Your Complimentary, 30-minute Strategy Session with Business Transformation Expert, Dr. Cyndi Laurin

Master the Science of Sustainable Growth

Where Confusion Becomes Clarity Accountability Drives Action Performance Multiplies

Meet Dr. Cyndi Laurin, founder of Guide to Greatness. Transform your organization with her expert insights. Call (480) 717-9612 today for a consultation!

For Visionary Leaders Who Demand Exceptional Results

Transform your business with proven frameworks that deliver 20 – 40% revenue growth in 12 months. Guide to Greatness® combines strategic architecture, performance intelligence, and expert-led implementation to accelerate sustainable profits.

What Sets Us Apart:

Our systematic business transformation approach combines three powerful elements:

  1. Strategic Architecture: The G2G Horse Race™ Framework guides your organization through six evolutionary stages, mapping your precise path from growth focus to distributed leadership excellence.
  2. Performance Intelligence: Our AI2 approach provides real-time tracking and accountability, ensuring measurable progress at every stage.
  3. Expert Implementation: Through our 4-Sprint system, we orchestrate rapid alignment, value creation, and sustainable growth.

Strategic Solutions to Drive Organizational Greatness

Performance Intelligence Mastery
Our AI2 system combines artificial intelligence with authentic human insight to track and accelerate your business’s growth. This dual approach ensures both data-driven decisions and meaningful organizational transformation.

Systematic Implementation
Our 4-Sprint Framework systematically builds your business’s success over 12 months:

  1. Strategic Foundation & Value Creation
  2. Profit Acceleration & Optimization
  3. Culture & Leadership Evolution
  4. Sustainable Growth Integration

Ideal Client Profile:

Our ideal partnerships flourish with organizations generating 5M+ in annual revenue, led by visionary business executives who recognize that sustainable growth requires both strategy and structure.

These leaders understand that transformational success demands more than incremental change—it requires a systematic approach to value creation. They’re ready to leverage proven frameworks and performance intelligence to accelerate their organization’s evolution to the next stage of growth.

The most successful business transformations occur when leadership teams are:

  • Prepared to implement systematic change
  • Focused on measurable value creation
  • Committed to sustainable growth
  • Ready to invest 1.5 – 2% of revenue in transformation
Elevate your business with a personalized 30-minute strategy session from Guide to Greatness. Gain expert guidance to overcome your challenges and achieve success. Call (480) 717-9612 today to schedule your session and unlock your full potential.

What Clients Say About Our Services

Working with Dr. Cyndi Laurin has been an extraordinary experience that has significantly transformed both my professional and personal growth. With over 20 years of experience and the expertise of Guide to Greatness®, Cyndi has expertly navigated me through complex business challenges, providing exceptional clarity in defining and achieving strategic goals.

I had the pleasure of hiring Cyndi for a manufacturing company, and my initial skepticism about consultants quickly vanished as I witnessed her impactful results. Cyndi’s ability to improve processes, streamline efficiencies, and develop robust leadership programs was evident within just a few months. She effectively worked with diverse cross-functional teams—from production and sales to senior leadership—bringing immense value across the board.

Cyndi’s remarkable skills in driving organizational growth, enhancing employee engagement, and creating lasting cultural shifts have been pivotal to our success. Her approach not only optimizes operational efficiency but also fosters innovation and productivity. Her engaging coaching style instills confidence and facilitates enduring positive changes.

For anyone looking to unlock their full potential and achieve greatness in their professional lives, I highly recommend Dr. Cyndi Laurin.

Jeff Dodge
I have utmost respect for Cyndi and her knowledge of organizational strategy and development. She is able to evaluate and help solve organizational problems quickly and with great success. Driving value based activities and pointing companies in the direction of success while helping staff learn and grow are some of her biggest strengths. She has written several fantastic books as well! Definitely worth the read!
Kristi Mattzela
Cyndi is exceptionally strategic and precise with the time she spends with us. Frankly, one of the most valuable hours we invest in our company is the time spent with her. She expertly guides our focus, ensuring we address what truly matters, always asking the right questions and prompting everyone to think deeply about our priorities.
Frank Gonzales
Cyndi Laurin’s is an amazing woman that has over two decades of experience in developing leaders and driving employee engagement which truly sets her apart as a top professional in her field. Her expertise in transforming workplaces into innovative and productive environments is highly commendable. Cyndi’s dedication to inspiring and equipping organizations to achieve greatness from within is evident in her work.

By fostering a culture of continuous improvement and employee engagement, Cyndi plays a significant role in helping companies and their employees thrive and succeed. I highly recommend Cyndi Laurin who is a highly respected expert in leadership development and workplace transformation. After spending time and talking with Her you will not only her her passion but you will feel it! Her enthusiasm is infectious for creating thriving environments of innovation and productivity that make her a valuable asset to any organization seeking to enhance their workforce and achieve sustainable success. She is also a publish author of three books and is currently working on her fourth and is a best selling author! I have so much respect for Cyndi and I can’t wait to read her next book!

Bruce Aleo
I’ve worked with Cyndi for a long time, and she is one of the few consultants I know who is genuinely consultative, rather than just transactional. She takes time to make sure clients feel heard and understood and has a gift to easily align teams to solve problems.
Operations Hometowncommunities
Dr. Laurin has vast experience in leadership and quality. Her expertise and insights have been valuable throughout the years. Her focus on creating better leaders for better business outcomes has always been a cornerstone of her career. I would highly recommend her services to any business or leader who wants to evolve their leadership and their organization into greatness.
Cali Callahan
Working with Cyndi is an exceptional experience. Her profound expertise and strategic acumen continually revolutionize our approach and shift our perspective on what is important. Her ability to understand our needs and communicate effective solutions is truly impressive.

Cyndi’s professionalism, insightfulness, and genuine investment in our success consistently exceed all expectations. She brings a level of dedication and care that is rare, ensuring that every interaction is productive and focused on achieving the best possible outcomes. Her calm and positive demeanor instills confidence, empowering us to pursue and attain our goals with renewed vigor.

Each session with her reflects her unwavering commitment to helping us succeed. She has a unique ability to make complex concepts accessible and actionable, which has transformed our approach and significantly enhanced our results.

Cyndi’s positive influence and strategic guidance have made a substantial impact on our journey. I wholeheartedly recommend collaborating with Cyndi to anyone looking to elevate their performance and achieve their goals. She is truly exceptional, and her contributions are invaluable.

Nadim El-Rahi
Cyndi is AMAZING. Working with her was an incredible experience. Her expertise and strategic insights transformed our approach and the way we thought about achievable outcomes. She was quick to understand and communicate our challenges, while providing actionable feedback where we immediately saw growth. Cyndi is professional, insightful, and genuinely invested in our success, she exceeded all expectations. Highly recommended working with Cyndi.
Michelle Plante
I can see where Cyndi came up with the name Guide to Greatness. Every time we meet I see the effort and caring she has for the work to get the desired results. The positive calmness gives you the confidence to move forward to reach your goals. I can not recommend Cyndi enough.
DMA Consulting