Master the Science of

Sustainable Growth

Where Confusion Becomes Clarity Accountability
Drives Action Performance Multiplies

Meet Dr. Cyndi Laurin, founder of Guide to Greatness. Transform your organization with her expert insights. Call (480) 717-9612 today for a consultation!

Optimize your impact

Simplify your business

Book Your Complimentary, 30-minute Strategy Session with Business Transformation Expert, Dr. Cyndi Laurin

Meet Dr. Cyndi Laurin, founder of Guide to Greatness. Transform your organization with her expert insights. Call (480) 717-9612 today for a consultation!

Unlock your organization’s full potential
Use tailored strategies for sustainable growth and performance improvement
Navigate complex challenges, boost efficiency, and foster innovation
Guide to Greatness® is here to lead the way!

Chart a strategic course to success with Guide To Greatness. Call 4807179612 today!

For Visionary Leaders Who Demand Exceptional Results

When CEOs and business owners struggle with accountability gaps, unclear expectations, and stalled growth, I deliver clarity and results. As the founder of Guide to Greatness®, I’ve helped organizations across the globe achieve:

  • Measurable Impact: From confusion to crystal-clear accountability in weeks, not months, your teams will know exactly what’s expected of them 100% of the time.

  • Profitable Transformation: Every solution, strategic objective, and time invested points directly to increased profitability and stakeholder value.

  • Lasting Results: Build a culture where shared accountability drives innovation, continuous improvement, and sustainable growth.

Strategic Solutions to Drive Organizational Greatness

Implement proven systems to achieve measurable results. Call 4807179612 today!

Growth Strategy & Execution

Transform your business vision into measurable results. I help CEOs and leadership teams:

  • Clarify strategic priorities that drive profitability
  • Align teams around clear, actionable objectives
  • Optimize resources for maximum return
Access exclusive strategies and insights to unlock success. Call 4807179612 today!

Performance Intelligence System

Turn data chaos into confident decisions. I help leadership and functional teams:

  • Transform complex metrics into clear action steps
  • Identify and track the numbers that matter

  • Uncover the story behind your data to drive smarter, faster decisions

Stop drowning in data and start driving results with insights you can immediately apply.

Accelerate your organization's growth with proven strategies. Call 4807179612 to start today!

Value Acceleration Framework

Transform business challenges into stakeholder value. The proven Guide to Greatness® approach helps organizations:

  • Map and maximize value for all stakeholders – all who benefit from your product(s) or service(s)

  • Convert operational problems into profit opportunities
  • Build sustainable solutions that benefit your customers, employees, and suppliers.

When you solve the right problems the right way, value multiplies across your entire organization and beyond.

Empower your team to drive growth and innovation. Call 4807179612 to get started!

Accountability & Performance System

Create crystal-clear expectations that drive results. Guide to Greatness® helps organizations build:

  • Deliverables for every functional role on the organizational chart to clearly define success for each position.

  • Progress-tracking mechanisms that ensure continuous improvement

    • A culture of shared accountability where teams drive results together
  • No more confusion, missed deadlines, or finger-pointing. Just clear expectations and consistent execution.
Collaborate and innovate with a Guide To Greatness roundtable. Call 4807179612 today!

Talent Performance System

Transform talent management into measurable business success. We help organizations build:

  • Clear performance metrics tied to role-specific deliverables
  • Team effectiveness measured by functional-based metrics
  • Organizational excellence driven by defined culture goals with supportive, observable behaviors

From individual contributors to the senior leadership team, every role has crystal-clear metrics for success, and the organization’s core values become engrained into the culture.

Why trust Guide To Greatness? Discover the proven results. Call 4807179612 to learn more!

The Guide to Greatness®
4-Sprint System

Our proprietary approach quickly elevates organizations from where they are to where they want to go. Transform yours from complexity to clarity through four, focused sprints.

Foundation Sprint
Build the core systems and processes that drive predictable growth:

  • Strategic alignment throughout your organization

  • Identification of growth levers
  • Develop resource optimization metrics

Function Sprint
Create dynamic organizational structure to support growth:

  • Defined deliverables for each functional role

  • Enable competency and capacity elements for each role

  • Cross-functional collaboration

Culture Sprint
Activate a dynamic culture of innovation and exceptional execution:

  • Leadership capability acceleration
  • Cultivation of shared accountability throughout the organization

  • Deliverable-based behavior activation

Performance Sprint
Ensure lasting market leadership with a robust talent management system

  • Individual performance-based deliverables

  • Team performance-based metrics

  • Link culture to organizational performance

Differentiating Factor:

While conventional consulting offers temporary, event-based solutions, our Transformation Blueprint™ creates a self-sustaining ecosystem of excellence. This systematic approach ensures your organization not only achieves but maintains market leadership.

Transform Complexity into Profitable Growth

Take the first step toward systematic, predictable business growth. Schedule a focused strategy session to:

  • Uncover hidden opportunities
  • Identify your organization’s untapped competitive advantages
  • Spot profit-driving patterns in your current operations
  • Map clear paths to increased market share
Elevate your business with a personalized 30-minute strategy session from Guide to Greatness. Gain expert guidance to overcome your challenges and achieve success. Call (480) 717-9612 today to schedule your session and unlock your full potential.
Meet Dr. Cyndi Laurin, founder of Guide to Greatness. Discover how her 25+ years of expertise in leadership and business transformation can help you achieve success. Call (480) 717-9612 to connect with Guide to Greatness and elevate your organization today.

Meet Dr. Cyndi Laurin

I fell in love with transforming businesses when I discovered how the right systems could turn chaos into clarity and confusion into confidence. For the past 25 years, I’ve partnered with leaders who know their organizations can achieve more – they just need a clear path to get there.

What drives me? Seeing the spark in a leader’s eyes when complexity suddenly becomes simple. Watching teams light up when they finally understand exactly what success looks like and start marching in that direction. Celebrating with leaders as their organizations transform from struggling with accountability to thriving on shared achievements.

The Magic Happens When

  • Teams bounce out of bed excited to contribute
  • Leaders shift from fighting fires to driving growth
  • Culture becomes a living force, not just words on a wall
  • Complex challenges transform into profitable solutions

From manufacturing floors to healthcare corridors, SaaS startups to construction sites, I’ve helped organizations break through barriers to achieve extraordinary results. My approach combines proven systems with practical execution – because success isn’t just about knowing what to do, it’s about making it happen.

Leaders Choose This Journey When They’re Ready for:

  • Clarity that drives confident decisions
  • Teams that own their results
  • Systems that deliver predictable growth
  • Culture that powers performance

I work with organizations because I believe in their potential to make an impact in the world. When your business transforms, your results multiply. That’s what gets me excited every day.

Ready to write your organization’s next chapter?

Expand your knowledge with Guide To Greatness. Call 4807179612 to get started!

Essential Reads for Leadership and Innovation

My books cut through management theory to deliver practical wisdom for leaders who are ready to make a bigger difference:

Catch! A Fishmonger’s Guide to Greatness
Discover how an ordinary fish market became world-famous through extraordinary leadership and culture. A powerful story about turning workplace culture into a “World Famous” competitive advantage.

The Rudolph Factor: Finding the Bright Lights that Drive Innovation in Your Business
Uncover and empower the hidden innovators in your organization – those brilliant minds that see opportunities others miss. Learn how to spot, nurture, and unleash your company’s greatest untapped resource.

Be a Frontline H.E.R.O.
Transform management performance through clear expectations and five, simple tools that make a profound impact. A practical guide to building teams that deliver exceptional results every day.

Each book delivers actionable insights drawn from real-world transformation success stories. No theory – just proven approaches that work.

What Clients Say About Our Services

Working with Dr. Cyndi Laurin has been an extraordinary experience that has significantly transformed both my professional and personal growth. With over 20 years of experience and the expertise of Guide to Greatness®, Cyndi has expertly navigated me through complex business challenges, providing exceptional clarity in defining and achieving strategic goals.

I had the pleasure of hiring Cyndi for a manufacturing company, and my initial skepticism about consultants quickly vanished as I witnessed her impactful results. Cyndi’s ability to improve processes, streamline efficiencies, and develop robust leadership programs was evident within just a few months. She effectively worked with diverse cross-functional teams—from production and sales to senior leadership—bringing immense value across the board.

Cyndi’s remarkable skills in driving organizational growth, enhancing employee engagement, and creating lasting cultural shifts have been pivotal to our success. Her approach not only optimizes operational efficiency but also fosters innovation and productivity. Her engaging coaching style instills confidence and facilitates enduring positive changes.

For anyone looking to unlock their full potential and achieve greatness in their professional lives, I highly recommend Dr. Cyndi Laurin.

Jeff Dodge
I have utmost respect for Cyndi and her knowledge of organizational strategy and development. She is able to evaluate and help solve organizational problems quickly and with great success. Driving value based activities and pointing companies in the direction of success while helping staff learn and grow are some of her biggest strengths. She has written several fantastic books as well! Definitely worth the read!
Kristi Mattzela
Cyndi is exceptionally strategic and precise with the time she spends with us. Frankly, one of the most valuable hours we invest in our company is the time spent with her. She expertly guides our focus, ensuring we address what truly matters, always asking the right questions and prompting everyone to think deeply about our priorities.
Frank Gonzales
Cyndi Laurin’s is an amazing woman that has over two decades of experience in developing leaders and driving employee engagement which truly sets her apart as a top professional in her field. Her expertise in transforming workplaces into innovative and productive environments is highly commendable. Cyndi’s dedication to inspiring and equipping organizations to achieve greatness from within is evident in her work.

By fostering a culture of continuous improvement and employee engagement, Cyndi plays a significant role in helping companies and their employees thrive and succeed. I highly recommend Cyndi Laurin who is a highly respected expert in leadership development and workplace transformation. After spending time and talking with Her you will not only her her passion but you will feel it! Her enthusiasm is infectious for creating thriving environments of innovation and productivity that make her a valuable asset to any organization seeking to enhance their workforce and achieve sustainable success. She is also a publish author of three books and is currently working on her fourth and is a best selling author! I have so much respect for Cyndi and I can’t wait to read her next book!

Bruce Aleo
I’ve worked with Cyndi for a long time, and she is one of the few consultants I know who is genuinely consultative, rather than just transactional. She takes time to make sure clients feel heard and understood and has a gift to easily align teams to solve problems.
Operations Hometowncommunities
Dr. Laurin has vast experience in leadership and quality. Her expertise and insights have been valuable throughout the years. Her focus on creating better leaders for better business outcomes has always been a cornerstone of her career. I would highly recommend her services to any business or leader who wants to evolve their leadership and their organization into greatness.
Cali Callahan
Working with Cyndi is an exceptional experience. Her profound expertise and strategic acumen continually revolutionize our approach and shift our perspective on what is important. Her ability to understand our needs and communicate effective solutions is truly impressive.

Cyndi’s professionalism, insightfulness, and genuine investment in our success consistently exceed all expectations. She brings a level of dedication and care that is rare, ensuring that every interaction is productive and focused on achieving the best possible outcomes. Her calm and positive demeanor instills confidence, empowering us to pursue and attain our goals with renewed vigor.

Each session with her reflects her unwavering commitment to helping us succeed. She has a unique ability to make complex concepts accessible and actionable, which has transformed our approach and significantly enhanced our results.

Cyndi’s positive influence and strategic guidance have made a substantial impact on our journey. I wholeheartedly recommend collaborating with Cyndi to anyone looking to elevate their performance and achieve their goals. She is truly exceptional, and her contributions are invaluable.

Nadim El-Rahi
Cyndi is AMAZING. Working with her was an incredible experience. Her expertise and strategic insights transformed our approach and the way we thought about achievable outcomes. She was quick to understand and communicate our challenges, while providing actionable feedback where we immediately saw growth. Cyndi is professional, insightful, and genuinely invested in our success, she exceeded all expectations. Highly recommended working with Cyndi.
Michelle Plante
I can see where Cyndi came up with the name Guide to Greatness. Every time we meet I see the effort and caring she has for the work to get the desired results. The positive calmness gives you the confidence to move forward to reach your goals. I can not recommend Cyndi enough.
DMA Consulting

Discover Your Path to Profitable Growth

The “5-Ps Greatness Assessment” reveals your organization’s hidden opportunities in:

  • People: Team alignment and accountability
  • Process: Operational efficiency
  • Product: Market differentiation
  • Profit: Revenue optimization
  • Proficiency: Organizational excellence

In Just 10 Minutes, Explore:

  • Your biggest opportunities for immediate growth
  • Critical gaps holding back your performance
  • Clear priorities for transformational change

You’ll Receive:

  • Custom Strategic Opportunity Report
  • Actionable Growth Roadmap
  • Focused Strategy Session with Dr. Laurin

Reserved For:

  • Growth-focused, qualifying organizations
  • Limited to four organizations per month

Transform insight into action with a clear path forward for your business.