• Operational Strategy
  • Employee Engagement Solutions
  • Professional Speaking & Keynotes
  • Hands-On Workshops
  • Operational Strategy

    Transform your business with a customized strategy that optimizes your people, processes, and profitability.

    At Guide to Greatness®, we don’t just consult – we partner with you to chart your path to success with precision and care. Our data-driven results-oriented approach is tailored to your unique business challenges and aspirations.

    What sets us apart:

    1. Executive Elevation: We liberate you from operational minutiae, allowing your to focus on strategic leadership.  
    2. Value Creation: We transform complex challenges into lucrative opportunities.
    3. Team Optimization: We unlock the full potential of your human capital and resources.
    4. Systemic Efficiency: We implement robust systems that drive sustainable growth and scalability.

    Our Comprehensive Solution Suite:

    • Fractional C-Suite Expertise: On-demand access to seasoned executives in marketing, sales, operations, finance, and exit planning – without the full-time commitment.
    • Lean Operations and Project Management: Our certified experts streamline your processes and execute critical projects with precision.
    • Holistic Business Operating System: We integrate all aspects of your business – from strategy to exit planning – ensuring your team is consistently focused on high-impact activities.

    Client Success Spotlight:

    “Working with Cyndi is an exceptional experience. Her profound expertise and strategic acumen continually revolutionize our approach and shift our perspective on what is important. Her ability to understand our needs and communicate effective solutions is truly impressive.

    Cyndi’s professionalism, insightfulness, and genuine investment in our success consistently exceed all expectations. She brings a level of dedication and care that is rare, ensuring that every interaction is productive and focused on achieving the best possible outcomes. Her calm and positive demeanor instills confidence, empowering us to pursue and attain our goals with renewed vigor.

    Each session with her reflects her unwavering commitment to helping us succeed. She has a unique ability to make complex concepts accessible and actionable, which has transformed our approach and significantly enhanced our results.” – Nadim E., Maths Online

    Schedule a complimentary, high-impact strategy session with Dr. Cyndi Laurin, our founder and business transformation expert.

  • Executive Coaching

    Drive meaningful change and foster a creative, collaborative culture

    We offers tailored executive coaching services designed to elevate leadership capabilities and enhance employee engagement within organizations. Led by Dr. Cyndi Laurin, our coaching programs focus on developing self-awareness, emotional intelligence, and effective communication among leaders. By fostering these critical attributes, we enable executives to:

    • Drive meaningful change
    • Inspire and motivate their teams
    • Lead improved performance
    • Increase job satisfaction
    • Cultivate a more cohesive workplace culture.

    Our approach is rooted in actionable strategies and personalized support, ensuring each leader can navigate their unique challenges and opportunities. Through one-on-one coaching sessions, we provide fresh perspectives, identify growth areas, and set achievable goals that align with organizational objectives.  

    Team Coaching

    Improve adaptability and resilience in the face of change  

    We also offer specialized team coaching services designed to elevate group dynamics and enhance collective performance within organizations. Our approach focuses on developing key team competencies to help teams: 

    • Identify role clarity with deliverable-based responsibilities
    • Improved communication and collaboration
    • Leverage diverse strengths  
    • Foster a culture of shared accountability
    • Achieve higher levels of productivity and innovation.

    Our team coaching process begins with a thorough assessment of current team members, team dynamics, and organizational stressors. Through targeted coaching sessions, we provide teams with the ability to work more cohesively, adapt to a test-and-refine approach more readily, and unleash their full potential to deliver results.

    Frontline H.E.R.O. Coaching

    Drive engagement, elevate customer satisfaction, and positively impact the bottom line

    Lastly, we offer one-of-a kind, specialized coaching for frontline leaders based on Dr. Cyndi Laurin’s book, “Be A Frontline H.E.R.O.” This program is designed to equip supervisors and managers with essential skills to effectively lead their teams and drive engagement. Our approach focuses on:

    • Developing the key attributes of a frontline H.E.R.O.
    • Providing meaningful feedback
    • Getting the team aligned in under 10 minutes
    • Knowing how to prioritize their time to meet business objectives.
    • Transition from technical experts to people experts

    With Guide to Greatness, frontline leaders become true H.E.R.O.s, inspiring employee engagement, reducing turnover, and ultimately contributing to the overall success of their organization.

  • Professional Speaking & Keynotes

    Increased Awareness + Abilities + Action = Your Organization’s Optimal Outcome.

    Dr. Laurin has graced the stages of countless events, sharing her wisdom with tens of thousands of individuals worldwide. Her energy and passion for her work is palpable, and her impact is undeniable as she equips organizations with the tools and insights needed to drive engagement, elevate customer satisfaction and quality, and bolster the bottom line.

    Jump on a call with Cyndi to tailor a message that meets the unique needs of your event or organization. Dr. Laurin crafts custom experiences that will leave a lasting imprint, sparking innovation, professional growth, and a commitment to greatness.

  • Hands-On Workshops

    Most suitable for groups from 10 – 500+ attendees.

    Current workshop topics:

    • “Stop Reacting, and Start Capturing the Right Metrics to Become Predictive in Your Business” (two, 2-hour sessions)
    • “Effectively Implement Strategy: How to Foster a Culture of Innovation and Shared Accountability” (two, 2-hr sessions)
    • “Leadership Ignited: Make Your Highest and Best Contribution by Discovering What Type of Work Really Makes You Tick” (two, 2-hr sessions)
    • “The Victory Lab: How to Engineer a Results-Driven Culture” (two, 2-hr sessions)

    Here’s why you should hire Dr. Cyndi Laurin:

    1. Vast Expertise: Dr. Laurin brings 20+ years of experience across a variety of industries. Her deep understanding of business and organizational psychology ensures maximum impact and engagement.

    2. Proven Track Record: With a remarkable track record of teaching and training thousands of individuals, Dr. Laurin has consistently delivered results that boost employee engagement, enhance quality, and positively impact the bottom line.

    3. Customized Content: Cyndi works closely with you to customize workshop content to align perfectly with your organization’s goals, culture, and challenges.

    4. Inspiring Delivery: She possesses a unique ability to captivate audiences and provoke deep, transformative thinking. Her approach ensures that participants are not just passive observers but actively engaged in the learning process.

    5. Alignment with Bestsellers: Her workshops draw from the principles of her bestselling books, such as “Catch!,” “The Rudolph Factor,” and “Be a Frontline H.E.R.O.,” offering practical tools and insights they can be immediately applied in their work.

    6. Measurable Impact: You can expect tangible, measurable improvements in your team’s performance and organizational outcomes.

    7. Lasting Transformation: Her hands-on workshops instill lasting change, fostering a culture of continuous improvement, innovation, and excellence within your organization.

    Invest in an experience that will empower your team, enhance your organization’s performance, and drive long-term success. Don’t miss the opportunity to bring her expertise and inspiration to your organization – it’s a decision that will pay dividends for years to come.

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