• Professional Speaking & Keynotes
  • Hands-On Workshops
  • Author Coaching & Editing
  • Business Advisory & Implementation Solutions
  • Professional Speaking & Keynotes

    Increased Awareness + Abilities + Action = Your Organization’s Optimal Outcome.

    Unlock the potential of your team, and inspire lasting change with globally renowned keynote speaker, Dr. Cyndi Laurin. With nearly 30 years of experiences and expertise in a variety of industries, she possesses a rare talent for captivating audiences and igniting transformative thinking that empowers leadership from within.

    Dr. Laurin has graced the stages of countless events, sharing her wisdom with tens of thousands of individuals worldwide. Her energy and passion for her work is palpable, and her impact is undeniable as she equips organizations with the tools and insights needed to drive engagement, elevate customer satisfaction and quality, and bolster the bottom line.

    Choose from topics tailored to meet the unique needs of your event or organization. Dr. Laurin crafts custom experiences that will leave a lasting imprint, sparking innovation, professional growth, and a commitment to greatness.

    Her more popular presentations include:

    Stop Floundering and Become More Effective in Your Life and Work

    Find the Bright Lights that Drive Innovation in Your Business

    Be a Frontline H.E.R.O. and Propel Your Job and Life

    Unlock Your Business’s Growth Potential

    Orchestrated Randomness: Unlock Your Portal to Impactful Opportunities

    Book Dr. Laurin as your next keynote speaker, and embark on a journey of transformation and growth.

  • Hands-On Workshops

    Most suitable for groups from 10 – 500+ attendees.

    Are you interested in selecting a speaker, or are you looking to invest in a transformative experience that will elevate your team and propel your organization to new heights? If you’re looking for an experience, here’s why you should hire Dr. Cyndi Laurin:

    1. Vast Expertise: Dr. Laurin brings over 25 years of experience across a variety of industries. Her deep understanding of business and organizational psychology allows her to tailor workshops that resonate with your team, ensuring maximum impact and engagement.

    2. Proven Track Record: With a remarkable track record of presenting to tens of thousands of individuals, Dr. Laurin has consistently delivered results that drive leadership from within organizations, boost employee engagement, enhance quality, and positively impact the bottom line.

    3. Customized Content: Every organization is unique. Cyndi works closely with you to customize workshop content to align perfectly with your organization’s goals, culture, and challenges.

    4. Inspiring Delivery: Dr. Laurin possesses a unique ability to captivate audiences and provoke deep, transformative thinking. Her dynamic and engaging presentation style ensures that your attendees are not just passive observers but active participants in the learning process.

    5. Alignment with Bestsellers: Her workshops draw from the principles of her bestselling books, such as “Catch!,” “The Rudolph Factor,” and “Be a Frontline H.E.R.O.,” offering your attendees practical tools and insights they can immediately apply in their roles.

    6. Measurable Impact: Cyndi’s workshops aren’t just about inspiration; they are about results. You can expect tangible, measurable improvements in your team’s performance and organizational outcomes.

    7. Lasting Transformation: Her hands-on workshops instill lasting change, fostering a culture of continuous improvement, innovation, and excellence within your organization.

    Invest in an experience that will empower your team, enhance your organization’s performance, and drive long-term success. Don’t miss the opportunity to bring her expertise and inspiration to your organization – it’s a decision that will pay dividends for years to come.

    Reach out today to embark on a journey of transformation and growth.

  • Author Coaching & Editing

    1:1 Coaching for new and/or seasoned authors

    Unlock the author within you. Cyndi’s not only a successful author in her own right, but she’s also coached numerous individuals to achieve bestselling status. With a wealth of experience spanning various publishing realms, she has worked with independent publishers (Berrett-Koehler for “Catch!”), large publishing houses (John Wiley & Sons for “The Rudolph Factor”), and self-published (KDP at Amazon for “Be A Frontline H.E.R.O.”) and has successfully navigated them all.

    What sets Cyndi apart is her ability to infuse structure and discipline into your creative and writing process, making it both productive and enjoyable. But it doesn’t stop there. Cyndi ensures that you consider marketing and distribution strategies from the outset. This ensures that your book not only reaches the finish line but also lands in the hands (or ears, if you’re considering audiobooks) of your intended audience.

    With Cyndi as your guide, your book project transforms from an elusive dream into a tangible reality. Whether you’re aiming to share your expertise, tell a compelling story, or leave a lasting legacy, Cyndi has the expertise and enthusiasm to help you achieve your literary goals.

    Don’t let your book remain an unfinished story. Partner with Cyndi to embark on a journey to bring your words to life.

    Contact her today to get started, and experience your book becoming a reality.

  • Business Advisory & Implementation Solutions

    Integrate your people and the processes they manage with your customized Guide to Greatness®.

    Masterful facilitation and business advisement works your team from strategy through practical solutions ensuring team members are focused on the work that delivers results. Begin your journey by building structure and accountability. This entails a shift in mindset from being a taskmaster to A value-creation dynamo, leading to profit acceleration.

    Advance to a transformative experience where we teach team members to leverage data which reshapes your culture to be more proactive and predictive. We engage your team from the individual to organizational level to better align with your customers’ changing needs and priorities. 

    Your customized Guide to Greatness® starts with a 90-day Sprint outlined below. Each sprint has a clear and distinct focus, teaching your team to lead from within their existing roles, promoting autonomy and freedom to optimally prioritize their tasks to meet your organizational and key stakeholder needs.


    SPRINT 1: Establishes a strong foundation identifying your short- and longer term financial and structural growth goals, key metrics to track your progress, and identifying systems and processes and the specific work to get you there.

    SPRINT 2: Ensures your functional structure is in sync with growth goals, sets and maintains clear expectations for all of your team members, and maximizes the utilization of data and tools to ensure your systems and processes support your top priorities.

    SPRINT 3: Ensures all members can lead from within their existing roles to ensure alignment and prioritization of high-impact work directly linked to key initiatives. We will foster a self-perpetuating culture that elevates cross-functional relationships. 

    SPRINT 4: Establishes an integrated and sustainable talent development system that fosters alignment between individuals, team, and organizational behaviors, all while remaining closely connected to your key customer needs and top priorities.


    Guide to Greatness® extends a wide array of services designed to enhance the stability and growth of your business. Once stabilized, we shift focus on standardizing systems and processes in preparation to scale. These services can be tailored to a specific timeframe or structured on a per-project basis.

    These services include the following:

      • Core Value Index™ (CVI™) to optimally align the work/tasks of a job with team members’ innate nature for maximum productivity and meaningful contribution.
      • LEGO® Serious Play to guide your team through complex situations, inspiring creative solutions, and fostering alignment.
      • Leadership | Management coaching, from executive to frontline.
      • Process mapping, optimizing, and documentation.
      • Streamlining operations for sustained continuous improvement activity.
      • Employee engagement solutions, optimizing onboarding, culture support, and learning and development (L&D).

    Reach out today to initiate a transformative journey to create a lasting legacy of success.

Contact Us

We acknowledge requests can be as diverse and distinctive as your organization or conference’s unique identity or theme. To ensure Cyndi’s availability – take action today!

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