Discover your business's full potential with Guide to Greatness. Get expert guidance to maximize your growth and performance. Call (480) 717-9612 to start transforming your business today.

Discover Your Business’s Full Potential with Dr. Cyndi Laurin

For CEOs and Business Leaders who:

  • Have hit a growth plateau
  • Struggle with knowing when to shift resources between growth and capacity to grow

  • Need clarity to assemble key success levers

  • Seek expert guidance for complex challenges

Dr. Cyndi Laurin delivers:

Strategic Transformation

  • Business transformation that harmonizes growth with infrastructure
  • Custom roadmaps that turn complexity into elegant simplicity

Sustainable Results

  • Expert facilitation that generates lasting cultural shifts

  • Proven approaches to optimize your team’s full potential

Measurable Impact

  • Enhanced operational efficiency across processes, people, and products
  • Data-driven solutions that directly impact profitability

Ready to reignite your team and achieve measurable results?

The Vision

I believe every organization harbors untapped greatness. My mission is helping leaders uncover and activate this potential, not through formulaic approaches, but by crafting their unique path to excellence.

The Journey to Transformation

What began as an exploration of organizational dynamics has evolved into a proven methodology for business transformation. My approach combines rigorous academic insights with battle-tested experience, delivering solutions that create lasting impact.

The Guide to Greatness® Difference

Leadership is fundamentally about demonstrating commitment to others’ success. This principle drives my methodology.

Strategic Simplification

  • Transforming complexity into clarity
  • Creating custom solutions for unique challenges
  • Building sustainable systems that drive continuous improvement

The Four Pillars of Organizational Greatness

  • Leadership Capacity Development
  • Culture of Innovation Excellence
  • Decentralized and Self-Organized Political Structure
  • Strategic Reward Structure Alignment

When the four pillars work in harmony, they create a resilient foundation that supports growth at every stage of your business evolution. True organizational excellence emerges not from optimizing individual components, but from mastering the relationships between them.

Why Leaders Trust My Approach

  • See patterns others miss
  • Turn confusion into clear action steps
  • Build systems that outlast our engagement

Why Leaders Choose to Work With Me

  • I solve the problems keeping you awake at night
  • Your teams get crystal-clear on what success looks like
  • Your culture becomes a competitive advantage
  • Your business grows systematically and predictably

Experience That Matters

  • From startups to Fortune 500s across diverse industries including manufacturing, healthcare, pharma, fintech, SaaS, and construction, my approach has consistently delivered breakthrough results. My Ph.D. in Leadership & Organizations ensures every solution combines practical application with theoretical rigor.

Your Partnership Experience

  • Strategic partnership focused on your success

  • Custom-crafted solutions for your unique challenges

  • Sustainable systems that drive lasting change

  • Energized teams aligned with clear objectives

Ready to transform your business into something extraordinary? Let’s talk.

Innovative Books for a
Competitive Advantage

Become a Frontline H.E.R.O. with Guide to Greatness. Elevate your leadership skills and empower your team to achieve success. Call (480) 717-9612 to learn more or order your copy today!

Be a Frontline H.E.R.O.

A Parable to Propel Your Job & Life

Recognized as one of Amazon.com’s #1 New Releases in Business Leadership Training, this book has already made a significant impact, empowering numerous managers to propel their teams to new heights.

With its concise and accessible format, “Be a Frontline H.E.R.O.” is a quick and enriching read, packed with five practical tools that can be applied immediately. Get your copy today and embark on a journey towards becoming a H.E.R.O in your organization! Your team and your career will thank you.

Unlock the power of innovation with The Rudolph Factor by Guide to Greatness. Discover how to empower hidden innovators in your team. Call (480) 717-9612 today to get your copy and begin transforming your business!

The Rudolph Factor

Finding the Bright Lights that Drive Innovation in Your Business

Step into the heart of organizational excellence with “The Rudolph Factor.” Go behind the scenes of THE BOEING COMPANY’s acclaimed C-17 PROGRAM – honored twice with the prestigious Baldrige Award.

Released in 2009, this captivating narrative delves into the blueprint for achieving extraordinary success, a top pick that Businessweek.com deemed one of the “20 Great Summer Reads.” Discover how people-powered transformations can propel your organization to new heights.

Catch! A Fishmonger’s Guide to Greatness by Guide to Greatness teaches you how to inspire your team and create a thriving workplace culture. Call (480) 717-9612 to get your copy today and start transforming your business!

Catch! A Fishmonger’s Guide to Greatness

Stop Floundering and Become More Effective in Your Life and Work

Embark on a journey with “Catch!” – a groundbreaking book that offers an in-depth look at the inner workings at the world-renowned, PIKE PLACE FISH MARKET.

“Catch!” has inspired workplace transformation globally for 20 years, earning recognition as a Business Week bestseller and IPPY Book of the Year in the Business/Career category.

  • 100,000+ copies sold across 14 languages worldwide

  • 15 weeks on Business Week bestseller list

  • Endorsed by Starbucks Chairman Howard Schultz

  • Adopted by Fortune 500 companies and MBA programs

If you’re eager to create a work environment that fosters enthusiasm, innovation, and unmatched customer satisfaction, “Catch!” is your key to success. Join the ranks of tens of thousands of readers who have already experienced its transformative power.

Discover innovative books from Guide to Greatness that empower your organization with competitive advantages. Call (480) 717-9612 to learn more and start transforming your business today!

The Rudolph Phenomenon: Unleashing Your Organization’s Hidden Innovators

In every organization, there exists a rare breed of thinkers – the Rudolphs. These are the individuals who:

  • Think beyond conventional boundaries

  • Possess an innate ability to solve complex problems swiftly
  • View challenges through a systems-based lens

  • Thrive on creating meaningful impact

Comprising about 10% of any organization, Rudolphs are your secret weapon for transformation and innovation. However, their talents often remain untapped due to misaligned cultural dynamics or reward structures.

Wondering if you might be a Rudolph? Click here to find out by taking a brief 10-min assessment with 97% reliability that will reveal what makes you tick.

Identifying Your Rudolphs

Rudolphs are high-level systems thinkers who:

  • Connect seemingly unrelated dots

  • Question established norms out of genuine curiosity

  • Navigate beneath the radar for self-preservation

  • Seek environments that celebrate their problem-solving prowess

Their inquisitive nature can be misinterpreted as challenging tradition, leading to potential ostracism. This paradox often results in Rudolphs embarking on diverse career paths, searching for a place where their talents are not just leveraged, but celebrated.

Unlock the potential of Rudolphs in your business with Guide to Greatness. Call (480) 717-9612 to learn how to foster innovation and drive success today!

Harnessing the Rudolph Advantage

To unlock the full potential of your Rudolphs:

  • Identify them sharing the QR Code below to take the Core Value Index
  • Create an environment that nurtures their innovative thinking

  • Align your reward structure with their drive for meaningful impact

  • Channel their talents towards your most pressing business challenges

By embracing your Rudolphs, you’re not just solving today’s problems – you’re future-proofing your organization against tomorrow’s challenges.

Ready to discover and empower the Rudolphs in your organization? Let’s talk about how to transform these hidden innovators into your competitive edge.

Unlock the power of your team's natural strengths and drive organizational excellence with the Core Value Index. Call Guide To Greatness at (480) 717-9612 for more information.

Core Value Index™

Take the First Step

Invest 10 minutes to discover your own hardwiring, then share with team members and watch how understanding their natural strengths transforms your organization.

Meet Dr. Cyndi Laurin, founder of Guide to Greatness. Transform your organization with her expert insights. Call (480) 717-9612 today for a consultation!

Cyndi (Crother) Laurin, PhD

Founder

FAQs About Guide To Greatness

With over 25 years of experience, Dr. Laurin offers a data-driven, compassionate approach to helping businesses achieve sustainable growth and success. Her unique blend of authentic curiosity, academic expertise, and real-world experiences in the trenches sets her apart as a trusted advisor.

Dr. Laurin specializes in identifying growth opportunities, developing strategic plans, and optimizing processes to help businesses scale efficiently. She works closely with your team to create a tailored roadmap for success.

My team and I have extensive experience working with businesses across various industries, including healthcare, manufacturing, technology, nonprofits, and government agencies. Our versatile approach allows us to adapt to the unique needs of each industry.

Dr. Laurin takes a collaborative, hands-on approach to consulting. She works alongside your team, providing expert guidance and support to help you navigate challenges and seize opportunities.

Dr. Laurin measures success by tangible, data-driven results that her clients achieve. She focuses on key metrics such as revenue growth, profitability, operational efficiency, and employee engagement to ensure your business is moving in the right direction. All of her clients have a data dashboard that tracks progress.

When you work with Dr. Laurin, you can expect a dedicated partner who is invested and committed to your success. She provides ongoing support, regular progress updates, and actionable insights to help you achieve your goals.

Dr. Laurin conducts a thorough analysis of your current operations, identifying bottlenecks and inefficiencies. She then develops and implements streamlined processes to improve productivity, reduce costs, and enhance overall performance.

Yes, Dr. Laurin is passionate about helping leaders at any level of the organization reach their full potential. As a Certified Core Value Index™ Coach, she offers executive coaching and leadership development programs to help your team develop the skills and mindset needed to drive success.

Dr. Laurin is an expert in change management. She helps businesses develop and execute change strategies that minimize disruption, improve communication engage employees, celebrate wins along the way and ensure a smooth transition to new ways of thinking and working.

Yes, Dr. Laurin is passionate about helping leaders at any level of the organization reach their full potential. As a Certified Core Value Index™ Coach, she offers executive coaching and leadership development programs to help your team develop the skills and mindset needed to drive success.

Dr. Laurin is an expert in change management. She helps businesses develop and execute change strategies that minimize disruption, improve communication engage employees, celebrate wins along the way and ensure a smooth transition to new ways of thinking and working.

Dr. Laurin has extensive experience in developing and implementing employee engagement strategies. She helps businesses create an intentional culture of engagement, leading to increased productivity, reduced turnover, and improved customer satisfaction.

Dr. Laurin is committed to continuous learning and stays at the forefront of industry trends. She regularly attends conferences, engages in research, and collaborates with other thought leaders to bring the latest insights to her clients.

The duration of Dr. Laurin’s engagements varies depending on the scope and complexity of the project. She works in 90-days sprints with new clients to develop a foundation to foster a culture of shared accountability. Most clients start with a 6-month working agreement followed with a customized timeline that aligns with their goals and resources.

Dr. Laurin believes in open communication, transparency, and shared accountability. She sets clear expectations from the outset, provides regular updates, and collaborates closely with her clients to ensure a successful partnership.

Yes, Dr. Laurin is happy to provide references from satisfied clients who have achieved significant results through her guidance. These testimonials demonstrate her track record of success and commitment to client satisfaction.

Dr. Laurin works with businesses to identify opportunities for revenue growth, cost reduction, and profitability improvement. She develops and implements financial strategies that drive sustainable results.

Yes, Dr. Laurin has experience helping businesses expand into new markets. She conducts market research, develops entry strategies, and guides businesses through the process of establishing a presence in new territories.

Getting started with Dr. Laurin is easy. Simply visit our website and schedule a complimentary consultation. Dr. Laurin will take the time to understand your business, challenges, and goals, and provide insights on how she can help you achieve greatness.