Partner with Guide to Greatness® to Elevate Your Business
Breaking Through Common Business Roadblocks Holding You Back
Dr. Cyndi Laurin and her team help support CEOs, COOs, and business leaders in achieving lasting success by addressing the complex business challenges that hinder growth. Many executives face difficulties in determining when to invest in expansion, identifying key drivers of success, or navigating intricate obstacles. Dr. Laurin and her team bring strategic expertise that fosters meaningful transformation and tangible results.
Proven Success Through Our Clients’ Words
Growth Alignment Framework™ Approach
Client Success Story
From $500,000 in debt and laying off employees to $1.2M+ positive cash flow in 18 months – Guide to Greatness® helped our engineering business navigate COVID-19 challenges through strategic repositioning and systematic implementation of the G2G Sprint Framework™.
Client Success Story
From $500,000 in debt and laying off employees to $1.2M+ positive cash flow in 18 months – Guide to Greatness® helped our engineering business navigate COVID-19 challenges through strategic repositioning and systematic implementation of the G2G Sprint Framework™.
The Vision
Every organization holds untapped greatness—a hidden reservoir of potential waiting to be activated. My mission is to help leaders uncover and leverage these strengths, not through generic formulas, but by creating a unique path to success aligned with each organization’s goals and challenges.
The Journey to Transformation
My approach combines academic research with hands-on experience to deliver lasting solutions. Rather than offering abstract theories, I provide actionable strategies that integrate seamlessly into day-to-day operations, ensuring leaders can adapt to change and remain competitive in an ever-evolving marketplace.
The Guide to Greatness® Difference
Authentic leadership extends beyond making decisions; it demands an unwavering commitment to others’ success. By empowering leaders and teams, I help organizations build scalable systems, high-performance cultures, and resilient structures that fuel long-term growth. Through Strategic Simplification™, I transform complexity into clarity.
The Four Pillars of Organizational Greatness™
Success relies on four pillars: Leadership Capacity Development for strong decision-making and team guidance; A Culture of Innovation Excellence to foster adaptability and forward-thinking; Decentralized, Self-Organized Structures for agile teams; and Strategic Reward Alignment that ties incentives directly to performance. United, these pillars drive sustainable growth and a lasting competitive edge.
Why Leaders Trust My Approach
Success isn’t about working harder but spotting opportunities others overlook. Leaders rely on my tailored, data-driven strategies because they address each organization’s unique DNA. I build sustainable systems that foster growth beyond collaboration by turning confusion into clear action steps.
Proven Experience & Partnership
I’ve successfully guided startups to Fortune 500 companies across diverse industries, including manufacturing, healthcare, fintech, and more. My Ph.D. in Leadership & Organizations ensures every recommendation is backed by rigorous research and real-world application. When you partner with me, you gain custom strategies, measurable results, and a roadmap for lasting success.
My Published Works: Insights for Business Success
Be a Frontline H.E.R.O.
A Parable to Propel Your Job & Life
Recognized as one of Amazon.com’s #1 New Releases in Business Leadership Training, this book has already made a significant impact, empowering numerous managers to propel their teams to new heights.
With its concise and accessible format, “Be a Frontline H.E.R.O.” is a quick and enriching read, packed with five practical tools that can be applied immediately. Get your copy today and embark on a journey towards becoming a H.E.R.O in your organization! Your team and your career will thank you.
The Rudolph Factor
Finding the Bright Lights that Drive Innovation in Your Business
Step into the heart of organizational excellence with “The Rudolph Factor.” Go behind the scenes of THE BOEING COMPANY’s acclaimed C-17 PROGRAM – honored twice with the prestigious Baldrige Award.
Released in 2009, this captivating narrative delves into the blueprint for achieving extraordinary success, a top pick that Businessweek.com deemed one of the “20 Great Summer Reads.” Discover how people-powered transformations can propel your organization to new heights.
Catch! A Fishmonger’s Guide to Greatness
Stop Floundering and Become More Effective in Your Life and Work
Embark on a journey with “Catch!” – a groundbreaking book that offers an in-depth look at the inner workings at the world-renowned, PIKE PLACE FISH MARKET.
“Catch!” has inspired workplace transformation globally for 20 years, earning recognition as a Business Week bestseller and IPPY Book of the Year in the Business/Career category.
If you’re eager to create a work environment that fosters enthusiasm, innovation, and unmatched customer satisfaction, “Catch!” is your key to success. Join the ranks of tens of thousands of readers who have already experienced its transformative power.
The Rudolph Phenomenon:
Empowering Your Hidden Innovators: The Rudolphs
Every organization has a unique group of thinkers who excel as solving complex problems and approaching challenges from a systems perspective. These individuals, known as Rudolphs, are the catalysts for meaningful impact and transformation. They make up a small but influential segment of your team – typically around 10% of any organization – but often their potential remains untapped due to cultural misalignments, ineffective leadership structures, or outdated reward systems.
Despite their remarkable ability to revolutionize business operations, inspire innovation, and solve critical challenges, many Rudolphs struggle to find environments that truly recognize and nurture their talents. Organizations that fail to identify and support these exceptional minds risk missing out on groundbreaking advancements, improved efficiencies, and sustained competitive advantages. By recognizing and integrating the talents of Rudolphs into the organization’s strategic framework, businesses can create a culture that supports, rewards, and fully leverages their visionary capabilities.
By creating a workplace that encourages innovation, values creative problem-solving, and rewards meaningful contributions, companies can enable their Rudolphs to drive change, improve workflows and processes, and achieve a sustainable competitive advantage. Identifying and engaging these individuals is crucial for transformational leadership, long-term growth, and fostering an organizational culture that values ingenuity and progress.
Comprising about 10% of any organization, Rudolphs are your secret weapon for transformation and innovation. However, their talents often remain underutilized due to misaligned cultural dynamics or reward structures.
Are you a Rudolph? Take a brief 8-min assessment (97% reliability) by clicking here to discover what drives you. This reliable tool will help you understand how you can contribute your best work and help drive innovation and change.
Identifying Your Rudolphs
Rudolphs are exceptional systems thinkers who excel at connecting disparate ideas, challenging conventional wisdom, and reimagining processes in innovative ways. Their unique ability to identify inefficiencies, solve complex problems, and introduce groundbreaking solutions can transform organizations. However, their inquisitive nature often leads them to question norms, which can sometimes be misinterpreted as disruptive rather than constructive. As a result, they may operate under the radar to avoid being misunderstood.
Rudolphs thrive in environments that recognize and celebrate their unconventional brilliance. When their talents are overlooked or misunderstood, they can feel undervalued and disengaged, leading them to seek new opportunities where their contributions are appreciated. Many organizations inadvertently lose their most talented problem-solvers because they fail to create a culture that nurtures, acknowledges, and leverages their strengths.
Harnessing the Rudolph Advantage
Empowering Rudolphs to reach their full potential required a thoughtful and strategic approach. The first step is recognizing these high-impact thinkers within your organization. By using tools like the Core Value Index™ (CVI™) assessment, you can identify these visionary problem-solvers and gain valuable insights into their strengths, motivations, and decision-making styles.
Once identified, Rudolphs need an environment that fosters innovation and rewards creativity. They thrive in cultures that encourage unconventional thinking, value efficiency, and view challenges as opportunities for transformation. Aligning organizational reward structures with their intrinsic drive for meaningful impact ensures that their contributions are recognized, celebrated, and nurtured. Without this alignment, their talents may go underutilized, leading to frustration and disengagement.
To fully leverage their potential, businesses should channel Rudolphs toward their most pressing challenges, providing them with the autonomy, resources, and strategic influence to drive change. By placing them in roles that maximize their natural strengths, organizations can address immediate obstacles and future-proof their operations against evolving industry demands.
Embracing the Rudolph phenomenon is a commitment to fostering a culture of continuous innovation, adaptability, and excellence. If you’re ready to discover and enable your Rudolphs within your organization, let’s discuss how to create a culture that supports their growth and success.
Core Value Index™
Take the First Step
Take the first step by investing 8 minutes to uncover your own natural strengths. Then, share the QR code with your team members, and watch how identifying their unique talents can transform your organization. This simple yet powerful process can help you recognize a deeper understanding of your team’s capabilities and foster a more collaborative and effective work environment.
Cyndi (Crother) Laurin, PhD
Founder
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