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It’s not your past but the opportunities that await you that define who you are right now. – Dr. Cyndi Laurin

(480) 717-9612
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(480) 717-9612
Discover the Guide to Greatness® logo, a symbol of empowerment and success. Join us in unlocking your potential. Call (480) 717-9612 for more information!
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Discover the Guide to Greatness® logo, a symbol of empowerment and success. Join us in unlocking your potential. Call (480) 717-9612 for more information!
  • Home
  • About
  • Services
    • Business Consulting & Coaching
    • Employee Engagement Solutions
    • Professional Keynote Speaking
    • Hands-On Workshops
  • G2G Insights
  • Clients

Dr. Cyndi Laurin

Dr. Cyndi Laurin

  • Executive balancing strategy and execution as a leader. Call (480) 717-9612 to learn how Guide to Greatness® can help.
    How to Balance Strategy and Execution as a Leader
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  • Team of leaders learning real-world leadership lessons from Guide to Greatness® during a transformation session. Call (480) 717-9612 to start your leadership journey today.
    Leadership Lessons from Guide to Greatness®: Real Stories of Transformation
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  • An executive team using the Executive Guide to Cultivating a Culture of Accountability from Guide to Greatness®. Call (480) 717-9612 to lead with clarity and confidence.
    The Executive Guide to Cultivating a Culture of Accountability
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  • Team building for high-performance teams with expert guidance from Guide to Greatness®. Call (480) 717-9612 to unlock your team’s full potential.
    How to Build High-Performance Teams: A Leader’s Playbook
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  • Executive leader guiding a team through change with confidence and focus. Call Guide to Greatness® at (480) 717-9612 to build your leadership skills today.
    The Top Leadership Skills Every Executive Needs to Navigate Change
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  • A confident executive sets clear expectations during a team meeting. Call Guide to Greatness® at (480) 717-9612 to get expert coaching for executive clarity.
    Mastering the Art of Clear Expectations: A Guide for Executives
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  • Team members learning leadership skills to transform their organization with help from Guide to Greatness®. Call (480) 717-9612 to start building strong leaders.
    Why Leadership Development is the Key to Organizational Transformation
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  • Executive leading a team brainstorming session to spark innovation. Call Guide to Greatness® at (480) 717-9612 to boost creativity in your workplace.
    How Executives Can Cultivate Innovation Within Their Teams
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  • A business coach guiding a team from a founder-led setup to a scalable enterprise. Call Guide to Greatness® at (480) 717-9612 to scale your company with confidence.
    From Founder-Led to Scalable Enterprise: Navigating the Transition
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  • Business team reviewing growth data with a coach from Guide to Greatness®. Call (480) 717-9612 to learn what metrics matter most for your growth.
    Leveraging Data for Business Growth: What Metrics Matter Most?
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Discover the Guide to Greatness® logo, a symbol of empowerment and success. Join us in unlocking your potential. Call (480) 717-9612 for more information!

At Guide to Greatness®, we see business through the lens of a distinctive, two-horse race. Growth and Infrastructure must run in perfect tandem – too much distance between them signals trouble ahead. True business mastery isn’t just about pushing forward; it’s about skillfully shifting resources between these two forces to maintain their synchronized stride toward success.

For over 25 years, Dr. Cyndi Laurin has transformed how leaders navigate this critical balance, turning business complexity into elegant simplicity.

When you’re ready to master the rhythm of sustainable growth and create lasting clarity from chaos, let’s talk.

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Alignment Sprint

We guide your team through a 4-week Alignment Sprint to:

  • Review current state
  • Set the right goals
  • Align teams and execution plans
  • Establish a system for accountability
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Create a results-driven culture with Guide to Greatness®! ‘The Victory Lab’ is a powerful coaching program designed to help leaders engineer a culture of performance, accountability, and strategic execution. Through two dynamic 2-hour sessions, you’ll gain the tools to align teams, optimize processes, and drive measurable success. Take control of your organization’s future by building a culture that delivers consistent results. Call (480) 717-9612 today to start your transformation with expert coaching!
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