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It’s not your past but the opportunities that await you that define who you are right now. – Dr. Cyndi Laurin

(480) 717-9612
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(480) 717-9612
Discover the Guide to Greatness® logo, a symbol of empowerment and success. Join us in unlocking your potential. Call (480) 717-9612 for more information!
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Discover the Guide to Greatness® logo, a symbol of empowerment and success. Join us in unlocking your potential. Call (480) 717-9612 for more information!
  • Home
  • About
  • Services
    • Business Consulting & Coaching
    • Employee Engagement Solutions
    • Professional Keynote Speaking
    • Hands-On Workshops
  • G2G Insights
  • Clients

Dr. Cyndi Laurin

Dr. Cyndi Laurin

  • Team working together to build a culture that supports continuous business growth. Call Guide to Greatness® at (480) 717-9612 for a strategy session today.
    How to Build a Culture that Supports Continuous Business Growth
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  • A business coach helps a team map out strategic planning steps for sustainable growth. Contact Guide to Greatness® at (480) 717-9612 to start your growth journey.
    The Role of Strategic Planning in Sustainable Business Growth
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  • A business leader streamlining operations to grow faster. Call Guide to Greatness® at (480) 717-9612 to improve operational efficiency today.
    Why Operational Efficiency is Your Secret Weapon for Business Growth
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  • Business owners learning systems for predictable business growth with support from Guide to Greatness®. Call (480) 717-9612 to start streamlining your growth today.
    From Chaos to Clarity: Building Systems for Predictable Business Growth
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  • Business leader reviewing key metrics to scale their business with Guide to Greatness®. Call (480) 717-9612 to start scaling your company today.
    Is Your Business Ready to Scale? Key Metrics You Need to Monitor
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  • Spotting hidden business growth opportunities using Guide to Greatness® methods. Call (480) 717-9612 for your growth strategy session today.
    How to Identify Hidden Growth Opportunities in Your Business
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  • An experienced business coach guiding an industry-specific strategy session. Call Guide to Greatness at (480) 717-9612 to choose the right coach for your growth goals.
    How to Choose the Right Business Coach for Your Industry
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  • Business coach helping a leader turn big ideas into scalable business models with clear frameworks. Call Guide to Greatness at (480) 717-9612 to get started.
    From Vision to Reality: How Coaches Turn Big Ideas into Scalable Business Models
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  • how the right coaching framework boosts operational efficiency and team performance. Call Guide to Greatness at (480) 717-9612 to begin your transformation.
    Unlocking Operational Efficiency with the Right Coaching Framework
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  • how business coaching drives strategic planning and execution. Call Guide to Greatness at (480) 717-9612 to get started.
    How Business Coaching Accelerates Strategic Planning and Execution
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Discover the Guide to Greatness® logo, a symbol of empowerment and success. Join us in unlocking your potential. Call (480) 717-9612 for more information!

At Guide to Greatness®, we see business through the lens of a distinctive, two-horse race. Growth and Infrastructure must run in perfect tandem – too much distance between them signals trouble ahead. True business mastery isn’t just about pushing forward; it’s about skillfully shifting resources between these two forces to maintain their synchronized stride toward success.

For over 25 years, Dr. Cyndi Laurin has transformed how leaders navigate this critical balance, turning business complexity into elegant simplicity.

When you’re ready to master the rhythm of sustainable growth and create lasting clarity from chaos, let’s talk.

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Guide to Greatness® - Google Maps Integration for Business Success. Enhance your business's visibility and operations with Google Maps integration from Guide to Greatness®. Our solutions help you streamline your business location, improve accessibility, and drive customer engagement. Call Guide to Greatness® at (480) 717-9612 today to schedule a consultation and start leveraging Google Maps for business growth.

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Alignment Sprint

We guide your team through a 4-week Alignment Sprint to:

  • Review current state
  • Set the right goals
  • Align teams and execution plans
  • Establish a system for accountability
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Create a results-driven culture with Guide to Greatness®! ‘The Victory Lab’ is a powerful coaching program designed to help leaders engineer a culture of performance, accountability, and strategic execution. Through two dynamic 2-hour sessions, you’ll gain the tools to align teams, optimize processes, and drive measurable success. Take control of your organization’s future by building a culture that delivers consistent results. Call (480) 717-9612 today to start your transformation with expert coaching!
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