Why Choose Guide to Greatness®?

Business Strategy Consulting to Grow Your Company

At Guide to Greatness®, we go beyond surface-level advice. Our business consulting & coaching approach focuses on building a strong operational strategy that connects your people, processes, and profits—so your business can grow with clarity and confidence.

We partner with you to solve real-world problems using data-driven systems, customized plans, and a focus on long-term results. Whether you’re looking to increase efficiency, reduce waste, or scale your business, we help you build a business growth strategy that’s both practical and powerful.

Achieve sustainable growth with Guide to Greatness®! ‘Transforming Your Business for Long-Term Success’ is a strategic coaching program designed to help businesses streamline operations, strengthen leadership, and implement scalable solutions for lasting impact. Gain expert guidance to navigate challenges, improve efficiency, and foster a culture of innovation that drives continuous success. Take control of your business’s future with proven strategies that work. Call (480) 717-9612 today to start your transformation and build a business that thrives!

Helping Leaders Grow Stronger

We take the busy work off your plate so you can focus on what matters—strategic business growth. Our support gives you the space to lead with intention, make bold decisions, and drive your company forward with purpose.

Turning Problems Into Business Growth

Challenges don’t scare us; they guide us. Through our expertise on growth consulting, we turn business roadblocks into revenue opportunities by improving how your teams work, think, and execute. The result? Increased performance and profitability.

Making Teams Work Better Together

People drive success. We align your team around shared goals through smarter workflows and better accountability. As your trusted business strategy consultant, we ensure that everyone pulls in the same direction so that results follow.

Simple Ways to Improve How You Work

Our proven frameworks bring operational efficiency solutions that scale. From process mapping to performance tracking, we help you reduce friction, improve execution, and set the foundation for long-term business growth.

Strategic Solutions to Strengthen the Business

At Guide to Greatness®, we provide expert insight through business strategy consulting, offering tailored guidance to support your company at every stage of development. Whether you’re launching a new product, entering a new market, or restructuring your team, our services are designed to provide clarity and direction.

Our business growth consultant helps pinpoint scalable opportunities and identify roadblocks to expansion, while bringing a fresh perspective to your organization’s development plans.

We’re also a trusted partner for organizations seeking direction through transitions. We offer corporate strategic planning to unify vision, team alignment, and measurable execution frameworks.

Smart Ideas to Help Your Business Change and Grow

Every transformation needs structure. That’s why we incorporate business process optimization and business optimization consulting into our coaching and advisory programs. Our systems help reduce waste, boost efficiency, and sustain long-term improvements across operations.

For organizations navigating change, our change management consultant services ensure that your people, priorities, and processes evolve in step. You’ll also benefit from integrated leadership development strategies that equip emerging and executive leaders alike with the tools needed to lead effectively. Our approach empowers your senior team with clarity, confidence, and momentum.

When paired with our full suite of innovation consulting services, you’ll unlock the full potential of your organization. From ideation to execution, you’ll learn to think beyond the status quo and embed creative problem-solving and agile adaptation across every level of your organization.

Whether you’re in growth mode, scaling new verticals, or refining your systems, our business expansion strategies and expertise as a business transformation consultant provide the depth and flexibility you need to compete and win.

Better Plans to Help Your Business Work Smarter

At Guide to Greatness®, we apply a holistic lens to your operations with a strong foundation in business process improvement. From identifying inefficiencies to eliminating bottlenecks, our programs deliver streamlined solutions with measurable outcomes.

Through our business strategy consulting services, we ensure every decision, initiative, and operational move aligns with your organization’s long-term vision. This strategic alignment drives results and keeps teams focused on impactful outcomes.

We also develop a targeted business innovation strategy to help organizations navigate evolving market demands with agility and vision. By identifying untapped opportunities and fostering a growth mindset, we equip teams to stay ahead of change and remain sustainable.

To achieve that, our dedicated business innovation consultant works closely with leadership and frontline teams to design forward-thinking initiatives, implement cutting-edge practices, and build scalable frameworks that turn creativity into competitive advantage.

Offers

Guide to Greatness® Business Consulting & Coaching Services

At Guide to Greatness®, we offer a full spectrum of services in business coaching and consultation tailored to meet your organization’s unique needs. Our services span executive leadership development, operational strategy, and team performance consulting—giving you the tools to strengthen every part of your business.

Discover our full range of business transformation strategies that help businesses enhance leadership, drive innovation, and optimize operations for long-term success. Whether you need executive leadership coaching, team development, or business growth strategy, our tailored approach delivers measurable results.

Discover a full range of business transformation solutions with Guide to Greatness®! ‘Our Comprehensive Solution Suite’ offers expert coaching and strategic programs to help businesses enhance leadership, drive innovation, and optimize operations for long-term success. Whether you need executive coaching, team development, or business growth strategies, our tailored approach delivers measurable results. Take advantage of expert guidance designed to unlock your organization’s full potential. Call (480) 717-9612 today to explore customized solutions that will elevate your business!

Fractional C-Suite Expertise

Access high-level leadership without the full-time cost. Our on-demand executive support connects you with seasoned experts in operations, marketing, finance, sales, and exit planning. Whether you’re scaling your company, launching a new division, or preparing for acquisition, we deliver strategic insight exactly when and where you need it. From company growth strategies to revenue alignment, we build the systems that support acceleration.

This flexible solution allows you to address specific business challenges with targeted C-suite expertise. You gain immediate access to proven leadership that drives smarter decisions, stronger strategy, and more efficient execution—without the commitment of a full-time hire.

Lean Operations and Project Management

Our operational improvement consulting and strategic business planning services help streamline workflows, eliminate waste, and ensure your most important initiatives stay on track. With certified expertise in lean thinking and process improvement consultant strategies, we help you get more done with fewer resources.

From day-to-day operations to major transformation projects, our growth strategy consultant will guide your teams with proven execution frameworks—delivering outcomes that are on time, on budget, and aligned with your goals. Whether you’re optimizing existing systems or launching something new, our support builds agility, accountability, and long-term productivity into your business.

Holistic Business Operating System

Our integrated business performance framework aligns your strategy, operations, people, and goals into one clear system for growth. This approach helps your team stay focused on what matters—with defined priorities, measurable outcomes, and unified direction.

We work with you to clarify your company vision, build accountability into daily execution, and create a culture designed for long-term business planning. From strategic planning consultant work to exit readiness, this framework ensures every part of your business moves together—driving consistent, scalable value across the organization. As your trusted strategic business advisor, we help you stay aligned, resilient, and results-focused at every phase of growth.

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Elevate Your Business

Ready to Transform Your Business with Expert Coaching & Consulting?

At Guide to Greatness®, we specialize in business consulting & coaching that delivers clarity, confidence, and measurable growth. Whether you’re refining your business strategy, developing your leadership team, or solving tough operational challenges, we provide the tools and guidance to help you lead with purpose.

Take the first step by scheduling a free 30-minute strategy session with our founder, Dr. Cyndi Laurin. During this call, we’ll explore your business goals, uncover key roadblocks, and outline a custom coaching plan to align your team, sharpen your strategy, and accelerate performance. Call (480) 717-9612 and unlock what’s next for your business.

With Guide to Greatness®, you don’t just lead—you lead well. And that’s how businesses grow.

FAQs

About Guide To Greatness

With over 25 years of experience, Dr. Laurin offers a data-driven, compassionate approach to helping businesses achieve sustainable growth and success. Her unique blend of authentic curiosity, academic expertise, and real-world experiences in the trenches sets her apart as a trusted advisor.

Dr. Laurin specializes in identifying growth opportunities, developing strategic plans, and optimizing processes to help businesses scale efficiently. She works closely with your team to create a tailored roadmap for success.

My team and I have extensive experience working with businesses across various industries, including healthcare, manufacturing, technology, nonprofits, and government agencies. Our versatile approach allows us to adapt to the unique needs of each industry.

Dr. Laurin takes a collaborative, hands-on approach to consulting. She works alongside your team, providing expert guidance and support to help you navigate challenges and seize opportunities.

Dr. Laurin measures success by tangible, data-driven results that her clients achieve. She focuses on key metrics such as revenue growth, profitability, operational efficiency, and employee engagement to ensure your business is moving in the right direction. All of her clients have a data dashboard that tracks progress.

When you work with Dr. Laurin, you can expect a dedicated partner who is invested and committed to your success. She provides ongoing support, regular progress updates, and actionable insights to help you achieve your goals.

Dr. Laurin conducts a thorough analysis of your current operations, identifying bottlenecks and inefficiencies. She then develops and implements streamlined processes to improve productivity, reduce costs, and enhance overall performance.

Yes, Dr. Laurin is passionate about helping leaders at any level of the organization reach their full potential. As a Certified Core Value Index™ Coach, she offers executive coaching and leadership development programs to help your team develop the skills and mindset needed to drive success.

Dr. Laurin is an expert in change management. She helps businesses develop and execute change strategies that minimize disruption, improve communication engage employees, celebrate wins along the way and ensure a smooth transition to new ways of thinking and working.
Discover Guide to Greatness®, your partner in leadership development, business coaching, and organizational transformation. We help businesses unlock their full potential with tailored coaching solutions, actionable insights, and proven strategies that drive sustainable success. From executive coaching to team development, we provide the tools needed to enhance leadership, improve performance, and foster innovation. Call (480) 717-9612 today to learn how we can help you achieve lasting growth and success for your business.

Dr. Laurin has extensive experience in developing and implementing employee engagement strategies. She helps businesses create an intentional culture of engagement, leading to increased productivity, reduced turnover, and improved customer satisfaction.

Dr. Laurin is committed to continuous learning and stays at the forefront of industry trends. She regularly attends conferences, engages in research, and collaborates with other thought leaders to bring the latest insights to her clients.

The duration of Dr. Laurin’s engagements varies depending on the scope and complexity of the project. She works in 90-days sprints with new clients to develop a foundation to foster a culture of shared accountability. Most clients start with a 6-month working agreement followed with a customized timeline that aligns with their goals and resources.

Dr. Laurin believes in open communication, transparency, and shared accountability. She sets clear expectations from the outset, provides regular updates, and collaborates closely with her clients to ensure a successful partnership.

Yes, Dr. Laurin is happy to provide references from satisfied clients who have achieved significant results through her guidance. These testimonials demonstrate her track record of success and commitment to client satisfaction.

Dr. Laurin works with businesses to identify opportunities for revenue growth, cost reduction, and profitability improvement. She develops and implements financial strategies that drive sustainable results.

Yes, Dr. Laurin has experience helping businesses expand into new markets. She conducts market research, develops entry strategies, and guides businesses through the process of establishing a presence in new territories.

Getting started with Dr. Laurin is easy. Simply visit our website and schedule a complimentary consultation. Dr. Laurin will take the time to understand your business, challenges, and goals, and provide insights on how she can help you achieve greatness.

Schedule Your Complimentary Strategy Session

Don’t miss this opportunity to elevate your business to new heights. With Guide to Greatness® as your partner, the journey to success is clear, achievable, and within reach.