Executive Coaching:

Strategies for Employee Performance Improvement

At Guide to Greatness®, we help businesses unlock the full potential of their people through powerful, data-informed employee engagement solutions. We go beyond surface-level perks and motivation tactics. We build engagement from the inside out by aligning your people, purpose, and performance.

Led by Dr. Cyndi Laurin, our approach focuses on building cultures of trust, accountability, and shared ownership. When your team is truly engaged, they don’t just show up—they contribute, innovate, and thrive. That’s the difference between a workplace and a winning culture.

Why Employee Engagement Matters

Engaged employees are more productive, stay with your organization longer, and have a greater impact on your bottom line—but true engagement doesn’t happen by accident. It requires clear intention, structure, and a strategy built to last. At Guide to Greatness®, our employee engagement solutions are designed to reduce costly turnover, improve communication and collaboration across teams, and align individual performance with larger company goals. We help strengthen team morale, foster a sense of ownership, and build a high-trust, values-driven culture where innovation and creative problem-solving can thrive.

The Power of Professional Speaking to Drive Results

How We Do It

At Guide to Greatness®, we know that employee engagement isn’t one-size-fits-all. That’s why every strategy we deliver is customized to fit your unique team dynamics and organizational structure. We use hands-on diagnostics, leadership alignment tools, and practical frameworks that empower both leaders and employees to drive meaningful change. Each program includes team engagement assessments, coaching for both leadership and frontline staff to ensure cultural alignment, and customized workshops that build stronger connections and collaboration. We also implement accountability systems that lead to measurable behavior change and provide ongoing support to ensure long-term success.

Lead with Culture. Grow with Confidence.

With Guide to Greatness®, you’ll build more than a productive team—you’ll build a culture where people want to stay, grow, and lead. We equip your leaders with the tools to spark engagement, and your teams with the clarity to stay connected to your mission.

Why Choose Executive Coaching at Guide to Greatness®?

Building Self-Awareness

When employees understand their strengths, motivations, and impact, they show up with more purpose. We help individuals connect their roles to broader business goals—turning everyday work into meaningful contribution.

Fostering Emotional Intelligence

Engaged teams thrive on trust and connection. We guide your leaders and teams to develop empathy, improve collaboration, and create psychologically safe environments that inspire motivation and accountability.

Improving Communication

Strong engagement starts with clear, consistent communication. Our programs equip teams with the tools to express ideas, resolve conflicts, and align around shared outcomes—creating momentum instead of misalignment.

At Guide to Greatness®, we believe engaged employees are the engine of long-term business success. Our employee engagement solutions are designed to create energized, accountable, and purpose-driven teams, starting from the frontline and extending throughout your organization.

By focusing on these foundational areas, we help you build a culture where employees feel valued, invested, and inspired to perform at their best. From decreasing turnover to improving productivity, our solutions drive measurable improvements in morale, collaboration, and company-wide performance.

Team Coaching:

Helping Teams Work Better and Get More Done

At Guide to Greatness®, we offer targeted team coaching programs designed to strengthen group collaboration, build trust, and improve performance in fast-paced and evolving business environments. Beyond developing individual leaders, we focus on unlocking the full potential of your team—together.

Our deliverable-based approach helps teams clarify roles and responsibilities, improve cross-departmental communication, and leverage individual strengths to drive greater productivity. We foster a culture of mutual accountability while increasing adaptability, resilience, and innovation across all levels. Through focused coaching sessions, teams learn how to collaborate more effectively, resolve tension early, and adopt an agile, test-and-refine mindset. This process begins with a deep dive into team functioning and operational challenges—removing barriers to performance and replacing them with momentum.

Why Team Coaching Matters

Clear Roles and Responsibilities

When team members understand their responsibilities and how their work contributes to shared goals, they feel more connected, valued, and motivated to perform at their best.

Team Communication Skills

Engaged teams thrive on open dialogue. Strengthening communication builds trust, reduces misunderstandings, and creates a collaborative environment where ideas and feedback flow freely.

Taking Ownership at Work

When everyone takes ownership of their work, teams operate with purpose and alignment. Accountability fosters a sense of pride and encourages each individual to consistently show up and contribute.

Team Leadership Coaching

At Guide to Greatness®, our team coaching solutions are designed to enhance engagement by building trust, boosting collaboration, and aligning individual efforts with business outcomes—helping your team stay resilient, productive, and inspired.

Strengthen team collaboration and performance with Guide to Greatness®! ‘Team Coaching: Elevating Group Dynamics and Performance’ is designed to help teams enhance communication, build trust, and align toward shared goals. Through expert coaching, teams learn to maximize efficiency, improve problem-solving, and foster a culture of accountability and innovation. Unlock your team’s full potential and create lasting success. Call (480) 717-9612 today to elevate your team’s performance and drive meaningful results!

Frontline H.E.R.O. Coaching:

Empowering Frontline Leaders to Drive Engagement and Results

At Guide to Greatness®, we empower frontline supervisors and managers to drive employee engagement, through our targeted coaching program, inspired by Dr. Cyndi Laurin’s book Be A Frontline H.E.R.O. This program is designed to help new and emerging leaders create energized, connected, and committed teams by focusing on what matters most—people.

Participants learn how to inspire engagement by delivering meaningful feedback, recognizing contributions, and managing daily responsibilities with clarity and purpose. Our coaching supports the shift from task-focused execution to people-centered leadership—equipping frontline leaders with the tools to improve morale, reduce turnover, and cultivate a culture where teams feel valued, aligned, and motivated to perform.

Why Frontline Leadership Matters for Employee Engagement

Frontline managers play a critical role in shaping how employees feel about their work, their team, and your company. Their daily actions directly influence engagement, motivation, and retention—making them one of the most important drivers of a healthy, high-performing culture.

Our Frontline H.E.R.O. coaching equips supervisors with the leadership skills needed to build trust, recognize effort, and create a sense of purpose at every level. By focusing on connection, communication, and accountability, this program helps leaders foster stronger relationships and higher levels of commitment across teams.

When your frontline leaders are engaged, your employees follow.

Call (480) 717-9612 to discover how coaching your frontline can elevate engagement—and your entire organization.

FAQs

About Guide To Greatness

With over 25 years of experience, Dr. Laurin offers a data-driven, compassionate approach to helping businesses achieve sustainable growth and success. Her unique blend of authentic curiosity, academic expertise, and real-world experiences in the trenches sets her apart as a trusted advisor.

Dr. Laurin specializes in identifying growth opportunities, developing strategic plans, and optimizing processes to help businesses scale efficiently. She works closely with your team to create a tailored roadmap for success.

My team and I have extensive experience working with businesses across various industries, including healthcare, manufacturing, technology, nonprofits, and government agencies. Our versatile approach allows us to adapt to the unique needs of each industry.

Dr. Laurin takes a collaborative, hands-on approach to consulting. She works alongside your team, providing expert guidance and support to help you navigate challenges and seize opportunities.

Dr. Laurin measures success by tangible, data-driven results that her clients achieve. She focuses on key metrics such as revenue growth, profitability, operational efficiency, and employee engagement to ensure your business is moving in the right direction. All of her clients have a data dashboard that tracks progress.

When you work with Dr. Laurin, you can expect a dedicated partner who is invested and committed to your success. She provides ongoing support, regular progress updates, and actionable insights to help you achieve your goals.

Dr. Laurin conducts a thorough analysis of your current operations, identifying bottlenecks and inefficiencies. She then develops and implements streamlined processes to improve productivity, reduce costs, and enhance overall performance.

Yes, Dr. Laurin is passionate about helping leaders at any level of the organization reach their full potential. As a Certified Core Value Index™ Coach, she offers executive coaching and leadership development programs to help your team develop the skills and mindset needed to drive success.

Dr. Laurin is an expert in change management. She helps businesses develop and execute change strategies that minimize disruption, improve communication engage employees, celebrate wins along the way and ensure a smooth transition to new ways of thinking and working.
Discover Guide to Greatness®, your partner in leadership development, business coaching, and organizational transformation. We help businesses unlock their full potential with tailored coaching solutions, actionable insights, and proven strategies that drive sustainable success. From executive coaching to team development, we provide the tools needed to enhance leadership, improve performance, and foster innovation. Call (480) 717-9612 today to learn how we can help you achieve lasting growth and success for your business.

Dr. Laurin has extensive experience in developing and implementing employee engagement strategies. She helps businesses create an intentional culture of engagement, leading to increased productivity, reduced turnover, and improved customer satisfaction.

Dr. Laurin is committed to continuous learning and stays at the forefront of industry trends. She regularly attends conferences, engages in research, and collaborates with other thought leaders to bring the latest insights to her clients.

The duration of Dr. Laurin’s engagements varies depending on the scope and complexity of the project. She works in 90-days sprints with new clients to develop a foundation to foster a culture of shared accountability. Most clients start with a 6-month working agreement followed with a customized timeline that aligns with their goals and resources.

Dr. Laurin believes in open communication, transparency, and shared accountability. She sets clear expectations from the outset, provides regular updates, and collaborates closely with her clients to ensure a successful partnership.

Yes, Dr. Laurin is happy to provide references from satisfied clients who have achieved significant results through her guidance. These testimonials demonstrate her track record of success and commitment to client satisfaction.

Dr. Laurin works with businesses to identify opportunities for revenue growth, cost reduction, and profitability improvement. She develops and implements financial strategies that drive sustainable results.

Yes, Dr. Laurin has experience helping businesses expand into new markets. She conducts market research, develops entry strategies, and guides businesses through the process of establishing a presence in new territories.

Getting started with Dr. Laurin is easy. Simply visit our website and schedule a complimentary consultation. Dr. Laurin will take the time to understand your business, challenges, and goals, and provide insights on how she can help you achieve greatness.

Schedule Your Complimentary Strategy Session

Don’t miss this opportunity to elevate your business to new heights. With Guide to Greatness® as your partner, the journey to success is clear, achievable, and within reach.